KitchData partners with Harmony.one Blockchain to provide Web3 experiences for its Delivery-1st™ restaurant brands
In a first of its kind, KitchData’s (KDS) collaboration with blockchain leader Harmony.one enables KDS’ Delivery-1st Food Brands to expand its offering and monetize advanced fan engagement activities such as: creating SMS crypto-wallets; minting NFTs and digital collectibles; redeem discounts on merchandise; access to VIP content; and participates in countless gated web3 media interactions with the brand.
LOS ANGELES, 25 August 2022 /PRNewswire/ — Kitchen Data Systems (KitchData/KDS) today announced plans to roll out a next-generation brand loyalty program built on the Harmony.one (Harmony) blockchain and leveraging Harmony’s cutting-edge digital products. The program serves KDS’ Delivery-1St virtual restaurant brands, allowing them to extend their fan clubs and loyalty/reward programs with Web3 experiences.
“Linking Delivery-1St restaurants with digital media technology is the next logical step for KitchData,” said KDS CEO Mike Jacobs. “Our popular brands are already stars in the media, have legions of followers, sell merchandise and participate in real-life events with their fans. Adding food via KitchData made sense for them, and now we’re bringing another revenue stream to this program with Harmony.”
The relationship strengthens KDS’ market position as a leading technology and service provider for Delivery-1St brands, which the company defines as virtual restaurants created by established, popular brands, operated by “real restaurants cooking real food”, and distributed via apps such as Uber Eats.
In a complementary move, Harmony – a fully Ethereum-compatible blockchain – is expanding into pop culture, opening an office in the Los Angeles and support projects aimed at mass adoption. After developing a pioneering easy-to-use SMS crypto-wallet, the technology team is also unveiling with the KDS initiative a tool that allows people to create NFT access cards that people can easily purchase with a credit card or Apple Pay.
“Our team is excited to roll out the KitchData affiliate program,” said Brian Felsen, Harmony’s head of integration and communication. “Not only does it leverage the power of our technology, it demonstrates how easy-to-use and scalable our applications are to the public and creators. By enabling brand partners to integrate Harmony’s tools into their rewards and loyalty programs, KitchData ushers in the next generation of our commercial blockchain.”
Key KitchData Delivery-1St Brands invited to participate include the WWE legend Ric Flair’s Wooooo! Wings, DaMandyz Donutz, Powerbomb Pizza and Dancing Pizza, the latter’s menu consists of award-winning dance stars adored by international audiences on stage and screen.
“Our tea team couldn’t be more excited,” Jacobs added. “With Harmony, we integrate the real world of retail and merchandise, historical levers like coupons, countless forms of creative digital content and fan interactivity with 21St century crypto transactions. It’s amazing, but not amazing – Covid might have accelerated it, but data was always expected to drive the future of brands and restaurants. “Data” is at the center of our name – Kitchen Data Systems – for a reason. Data rules the future.”
SOURCE Kitchen Data Systems Inc.
