Keyspace names Julian Banks, brainchild of Snoop Dogg NFT, to Advisory Board
Los Angeles, California, USA – (NewMediaWire) – August 25, 2022 – (King NewsWire) – Transferring one’s brand to the metaverse can be a difficult task. From a business perspective, a lack of knowledge makes adopting this nascent technology a daunting prospect, especially when a brand’s initial forays tend to set the tone for their future messaging and optics in the space.
As brands extrapolate from their current web 2.0 ecosystems, it is necessary for them to overhaul their current frameworks and build an infrastructure centered on converting platforms and system data into tokens and smart contracts. One of the first to facilitate this transition is Atlanta-based Keyspace Studio. Keyspace serves as the vital link between a company’s traditional business and their emerging virtual identity by facilitating integration into web3 and articulating brand messages within this new realm. Brands are then able to leverage product access by engaging with NFTs within user wallets and connecting with their loyal customer base in completely transformative ways.
Keyspace Studio recently announced the upcoming release of their no-code Web3 NFT platform explicitly designed for marketers by marketers. The platform’s cornerstone is an all-encompassing approach to managing NFT campaigns for employee loyalty, brand affinity and recognition. “The focus of the platform is to remove the intimidation and complexity of Web3 and enable marketers and creators to build Web3 campaigns without knowing how to code or hiring blockchain developers,” Jonathan Hessing, CEO and co-founder of Keyspace Studio. The development team, led by Veronica Lobanov, builds and develops the platform with the end user in mind.
A well-intentioned company entering the space will ultimately fall short if they don’t embrace the multitude of creators and artists who support their campaign. By naming Julian Banks, creator of the wildly popular Snoop Dogg x Babolex collaboration NFT, to its executive board, Keyspace signals its intention to strengthen its ranks with prominent NFT founders and highlight the fundamental tenet of web3: community.
Consumer brands have already begun their first foray into the space to sell their products and offer utility to their customer base. Gucci recently partnered with Roblox, one of the most popular metaverse games and platforms, to revolutionize the shopping experience. Adidas partnered with Bored Ape Yacht Club to create 30,000 NFTs and created digital wearables for on-chain gaming. And Atari created a line of haute couture fashion within the digital realm. Keyspace aims to seamlessly transition these traditional brands into the metaverse by expanding into new segments and markets to drive mass blockchain adoption.
Media contact
Company Name: Keyspace Studio
Contact person: Jonathan Hessing
Email: [email protected]
Website: https://www.keyspace.studio/
City: Los Angeles
State: California
Country: United States
