Global film and comedy sensation Kevin Hart has entered the NFT battle. On July 6, Hart and his entertainment company, HARTBEAT, began pre-selling “Confessions of the Hart” NFTs to coincide with his 43rd birthday. The sale of the 10,000 NFTs also coincided with the premiere of his animated specialty of the same name. The special, which was broadcast on Roku TV, is part of a “Confessions” project that aims to give fans an intimate look at different moments of Kevin Hart’s life. Whether it’s a previously untold story about his career, or a relationship, the goal of “Confessions” is to “bring humor and comedy to a whole new audience.” The whole project seems to have been thought through by Hart and his team. From a virtual wallet from Kevin Hart Nation, to a sophisticated NFT roadmap with both real and metaverse applications, it’s clear that Hart is committed to expanding its global brand into the virtual realm, and rewarding those who come on the trip.
“Confessions from the Hart” NFT Roadmap
Almost all new NFT projects aim to follow a utility plan. However, few can promise the kind of added value that is said to accompany the ownership of Kevin Hart’s NFTs. The global icon promises its NFT owners privileged access to all future releases of “Confessions of the Hart” merchandise and digital content. Owners have been promised lifetime admission to all events that will take place in the Kevin Hart Nation Metaverse. Perhaps the most exciting thing is the virtual wallet that owners will be able to create. The NFT roadmap describes a system where “Confessions” owners will be able to earn a digital currency called HART by engaging with Kevin Hart’s digital brand on social media. HART will then be able to be redeemed for NFTs and pass on personal events and hangouts with Hart and his celebrity friends. Last but not least, Hart’s NFT Roadmap promises a “car game” that will integrate the NFTs.
A NFT roadmap warning
It’s clear that Hart’s NFT roadmap is ambitious. With an initial supply of 10,000 NFTs and an entry price of around $ 65 (as of this writing), a big promise is being made. As most of our readers know, there has been a negative press rash that has involved NFTs recently. As such, Hart and his media company have the chance to give the industry a fresh breath if they are able to follow their NFT roadmap. If they do not, a disillusioned NFT community and the FBI’s “virtual resource exploitation” unit are on guard. With allegations of NFT insider trading and ugly carpet coverings often mentioned in the media, the authorities are rapidly increasing regulation in the NFT area.
What can you do to protect your business?
If you are planning to develop your own NFT project, help make it a success story. “Confessions of the Hart” has the support of an entire entertainment company. Consequently, it would be surprising if Kevin Hart and his advisers did not receive comprehensive legal advice prior to the release of his NFT collection. In this regulatory climate, it is important that you also receive guidance from lawyers who have experience with NFT project marketing before a possible NFT collection launch.
