JR Kyushu Railway Company Launches NFTs on Astar Network to Increase Customer Engagement
Tokyo, Japan –News Direct– Chainwire
The initiative will bring real benefit to NFTs in Japan, enabling the rail operator to strengthen its customer relationship
Tokyo, Japan, May 11, 2023
Kyushu Railway Company (JR Kyushu) – part of Japan’s largest railway network, the Japan Railway Group – announced today that it will issue NFTs on top of Astar Network, the multichain smart contract platform, in partnership with PRO Co., Ltd. By distributing NFTs to its users, JR Kyushu aims to create new touch points with its users and improve its existing relationship with its customers.
Starting in July 2023, the JR Kyushu NFT project will provide riders with new ways to enjoy Kyushu while maintaining a holistic track record of travel experience. As a first proof-of-concept, JR Kyushu and PRO will distribute a free NFT during Blockchain Expo in Tokyo from May 10-12 showcasing the new Nishi Kyushu Shinkansen.
As part of Japan’s largest railway network, JR Kyushu operates intercity train services on the country’s third largest island, Kyushu. It is also engaged in freight services, bus transport, hospitality and other related services. JR Kyushu serves more than 330 million people a year.
The collaboration will bring real benefit to non-fungible tokens (NFTs) in Japan. While NFTs are often used for commerce and digital art, JR Kyushu aims to leverage the technology to provide visitors with mementos and proof of visiting, riding and using their system.
Astar Network founder Sota Watanabe said, “At Astar Network, we are excited to see more real-world use cases of businesses exploring and leveraging NFTs to build closer relationships with their customers and deliver new value. We look forward to supporting PRO Japan and JR Kyushu in their endeavours. »
The railway operator chose Japan’s first public blockchain Astar Network due to low fees, high scalability and the team’s deep understanding of the Japanese market. Astar is at the forefront of the NFT craze sweeping Japan as dozens of leading brands embrace the possibilities of Web3. In the past, Japan’s leading companies including Toyota Motor Corporation and Sony Network Communications have worked with Astar Network to explore the possibilities of Web3.
When the project begins in July, riders will be able to purchase commemorative NFTs or obtain them through use of the rail system. Depending on the NFTs held, riders may qualify for additional benefits and access to limited NFTs. Users will be able to purchase NFTs using Japanese Yen.
Astar Network is the leading Layer-1 in Japan, having been named the most popular blockchain in the country by the Japanese Blockchain Association. It is also the first public blockchain from the country to be listed there despite Japan’s strict listing regulations. Astar’s original token ASTR is registered as a cryptocurrency, not a security, by the Japanese government.
About Astar Network
Astar is Japan’s most popular smart contract platform, supporting both EVM and WebAssembly (Wasm) environments, and interoperability between them using a Cross-Virtual Machine. Astar Network is friendly to all types of developers, and the tools and languages they already know. Backed by the shared security of Polkadot, Astar shines brightly alone within a vibrant and healthy ecosystem, and is a leading star in the blockchain industry in general, driving international enterprise adoption and consumer interest in web3 technologies.
Astar’s Build2Earn program is designed to expand the network in an innovative way, while rewarding participants and builders. It allows developers to earn incentives for building and maintaining their decentralized applications, and users can earn incentives for supporting their favorite projects, while encouraging the growth of the ecosystem in general.
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Maarten Henskens
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