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NYX Professional Makeup has announced the Dream Vortex NFT Collection. It will be available for purchase on April 27 via GORJS and OpenSea. Dream Vortex is the first NFT collection where 3D artists can unleash the full potential of their imagination. All while establishing the metaverse’s aesthetic of beauty.
Members can unlock NFT’s unique features and tools, such as phygital art, exclusive IRL experiences and more by completing missions to earn GORJS ‘crowns’. The drop consists of a collection of 4150 unique NFTs.
Dream Vortex is the first artist collection for GORJ’s beauty DAO. NYX Professional Makeup carefully selected a list of nine artists. The roaster draws on their talents, exceptional expertise and global impact on the 3D avatar community to create the collection. The artist derived each unique artwork from their interpretation of a new age of beauty. This builds on the values โโof diversity, inclusion, creativity and entertainment.
Using the DAO’s treasury funds, the Team Alpha artists received an upfront grant to work on their collections and will receive royalties on all primary and secondary sales. In addition, all nine artists will retain full ownership of their unique avatar IP. This is a significant shift in the creative economy’s approach to how artists ensure fair compensation and recognition.
“The GORJS Dream Vortex launch consists of a multi-phased approach, giving FKWME Pass holders a guaranteed post-sale airdrop. The team will award the first phase for members who have earned GORJS ‘crowns’. These NFT tokens that the community can obtain by participate in missions in GORJS. It will guarantee their coin on OpenSea. The second and third phases are attributed to the approval list and waiting list members. It will be followed by the fourth phase for general sale on OpenSea as well, the company says.
Moreover, NYX Professional Makeup leverages several powerful key players in the Web3 space. It does so to collaborate with for Dream Vortex, including OpenSea, The Sandbox, Polygon, QuestN, Infinite Objects, Hologram and Rory Rockmore jewelry. These partners will offer different tools for each NFT, such as phygital art elements. These special tools will be linked to physical features within the art such as background, body parts, eyes, make-up, hair and clothing.
Dream Vortex is a project with a global vision, said Yann Joffredo, Global Brand President of NYX Cosmetics. The collection also promotes the idea that creative expression has no limits. Not to any group and establishes a digital foundation for global creators and artists to participate in the DAO. “At NYX Professional Makeup, we champion our community to define the future of beauty and lead the cultural conversation around what digital makeup will be in the Web3, the metaverse, and beyond.”
The GORJS Dream Vortex Collection helps cultivate interoperability. These NFTs are not only pure digital artistry, but they also create the users’ digital Web3 identity. The collection also creates an engaging experience for shoppers. Which then reveals their unique NFT. Members must burn the NFT pass to reveal the artwork and features after they have embossed.
When revealing their own avatars, owners can use the GORJS crowns they received from engaging with the community to unlock tools associated with avatar attributes. This engagement-based mechanism will drive community growth and increase anticipation for their revealed artwork.
NYX Professional Makeup is a modern, digital makeup brand at the forefront of today’s new beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with all the shades, colors and tools needed to create makeup artistry at all levels. Rooted in a professional art
All investment/financial opinions expressed by NFTevening.com are not recommendations.
This article is educational material.
As always, do your own research before making any kind of investment.