NEW YORK–(BUSINESS WIRE)–Jellysmack, the global creator company, continues to strengthen its leadership team with the addition of financial technology leader Dov Marmor as Chief Business Officer and head of JellyFi, the company’s newly established creator finance division.
In his new role, Marmor will spearhead JellyFi, which will expand Jellysmack’s financial and capital solutions for creators. The initiative will enable creators to unlock their full business potential through new financial technology tools the company is developing.
Most recently the Chief Operating Officer for Railsbank North America, Marmor brings 16 years of fintech expertise to Jellysmack, particularly in creating innovative financial products. Prior to Railsbank, he was a senior leader at B2B fintech platforms Green Dot BaaS and Currencycloud, building products for major tech companies such as Uber, Quickbooks, TurboTax, Wealthfront and more. Marmor also teaches a FinTech intensive at Cornell University and co-hosts the FinTech Rapid Fire podcast with Scarlett Sieber.
“I am incredibly excited to join Jellysmack to provide creators with a unique growth advantage with avenues to access capital that cannot be found anywhere else,” said Marmor. “For any new business, capital is an integral part of growth, but the financial industry simply doesn’t know how to underwrite creator assets. Jellysmack has the data and expertise to be a trusted financial partner for creators who need capital to take their business to the next level .”
With JellyFi, Jellysmack aims to solve a number of creative growth pain points such as building teams, diversifying investments, scaling operations and funding passion projects. The initiative builds on the success of the company’s YouTube catalog licensing program, which was announced earlier this year and brought Jellysmack’s total creator investment plan to $750 million.
“Jellysmack has been helping creators grow and easily expand their audience for years,” said Sean Atkins, president of Jellysmack. “More than ever, we believe that digitally native talent who can effectively scale their business have the ability to transcend traditional boundaries and build great global businesses and brands. With Dov on the team to lead JellyFi, we are investing even more in the long-term success of our creative partners, giving them the resources they need to grow.”
JellyFi is the latest technology-driven creation solution from Jellysmack. Last year, the company’s technology creator attracted a nine-figure Series C investment, catapulting the company to unicorn status. In 2022, Fast company recognized Jellysmack as the “most innovative company in video.”
Marmor’s appointment follows a series of managerial appointments by Jellysmack. In the past year, former MTV president and Chief Digital Officer of Discovery Communications Sean Atkins was named president; former SVP & GM of Expedia, Thierry Bedos, was hired as Chief Technology Officer; accomplished YouTube executive Youri Haznov joined as Chief International Officer; and former Viacom Digital Studios CEO Stefanie Schwartz was hired to serve as Global Head of Platform Partnerships.
ABOUT JELLY MACK
Jellysmack is the global creative company that uses technology to turn today’s talented video creators into tomorrow’s digital icons. Our powerful AI discovers the most promising creators and helps fuel their social growth through multi-platform distribution, financial support and data-driven content production. Jellysmack’s all-encompassing infrastructure provides the world’s best creators with the solutions they need to save time, de-risk and maximize value.
Jellysmack is a trusted growth partner currently helping hundreds of top creators grow on Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube and more. Our elite roster includes names like MrBeast, Bailey Sarian, Nas Daily, Brad Mondo and Patrick Starrr.
