Jason Wu and DressX Auction NFT by Michelle Obama’s Opening Dress – Sourcing Journal

One of Michelle Obama’s most iconic looks is for sale – sort of.

Fans of the former first lady’s fashion styles now have the chance to own a digital twin of the Jason Wu dress she wore at President Barack Obama’s inaugural ball in 2009. The digital fashion platform DressX has released an exclusive NFT of “The Dream” —Wu’s a -of-a-kind ivory silk chiffon dress, adorned with organza flowers, crystals and silver thread embroidery.

DressX partnered with Wu to create a virtualized version of the designer’s real-life creation, currently on display at the First Ladies’ exhibition at The National Museum of American History in Washington, DC. On Wednesday, the partners put The Dream up for auction on the DressX marketplace as one of one NFT, with a minimum starting bid of 8.5 Ethereum, or $ 9,145.66. Bidders have 29 days to submit bids.

Dream city detail.

The purchase of the digital dress comes with certain exclusive tools, including the ability to “wear” the dress in an exclusive photo look, 4K animated artwork and still images, two tickets to the Jason Wu Collection fashion show during New York Fashion Week on September 10 and behind-the-scenes access to a meeting and greeting with the designer. These assets and experiences are non-transferable, the groups said in a statement. On Wednesday afternoon, no offers had yet been received.

DressX characterizes itself as a wardrobe of digital clothing built for Web3 experiences, allowing users to dress for the virtual world as well as for social media, personal photos and videos. Users can collect NFTs to fill the DressX Metacloset with virtual “garments”, which can be used as many times as they like over the digital landscape. DressX looks can also be purchased as skins on gaming platforms such as Roblox, Decentraland and Ready Player Me. According to the company, each NFT collection decline in a limited edition is considered “digital couture”, authenticated by a smart contract.

The dream train detail.

The platform also offers a one-time digital look, where a user’s personal image is processed to look as if they are dressed in a fashion style of editorial quality of their choice. These images are not powered by the digital blockchain and are not NFTs, the group said. They are designed to be posted on social media platforms or for personal use.

According to DressX, digital fashion has gained momentum beyond the gaming world as people spend more time in different virtual environments. “Reality has changed and we are all becoming ‘avatars to ourselves’ in more social media channels, messaging and streaming services,” the group said. While moving through the physical world requires tangible garments, the requirements for living a fashionable lifestyle in the virtual realm are different. “Why would you buy a new physical garment just for a photo on social media or a video call if you can get a trendy digital look for less, without harming the environment, with just a few clicks?”