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AC Milan, a popular soccer team in the Italian Serie A league and the current champion, announced the launch of a new non-fungible token (NFT)-based project. The organization established a partnership with Monkeyleague, a Solana-based Web3 soccer game, which became its official NFT partner to launch a new line of NFT-branded gaming assets for the game.
Sports teams from around the world are now introducing more and more Web3 elements to connect with fans from different markets. AC Milan, the current champions of the Italian Serie A League, have recently announced their involvement in a new NFT project. The organization partnered with Monkeyleague, a soccer esports Web3 game, to launch a joint NFT drop involving franchise-owned IP.
In a press release, the team informed that this move made Monkeyleague the official NFT partner of the team, and that the company would work closely with the team to design a new collection of branded AC Milan NFT game assets, including new players, skins and stadiums.
Casper Stylsvig, Chief Revenue Officer of the organisation, reinforced the importance of AC Milan’s digital presence for fans. He stated:
We are excited to start this partnership with Monkeyleague, a collaboration that allows us to strengthen our positioning in digital innovation. We are particularly proud to be the first football club to partner with Monkeyleague, bringing this game to our supporters worldwide and offering them a new innovative way to engage with their favorite team.
The partnership will also allow fans of the team to get physical items related to the group. In the auction of these new assets, which is scheduled to take place on October 6th, many of the auctioned NFTs will also include physical jerseys signed by the entire team.
In addition, key AC Milan players will playtest several elements of the game to provide feedback to Monkeyleague to make it more engaging. This is not the team’s first foray into Web3, as the organization has already launched a fan token in partnership with Socios.com.
Recently, the team also sealed a partnership with Bitmex, a cryptocurrency derivatives exchange, which became the first official sleeve partner for the team.
What do you think of the new NFT initiative of AC Milan? Tell us in the comments section below.
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