IPX launches “WADE F&F”, a membership NFT with exclusive benefits around WADE and other IPX IPs

• Creating a unique subculture in fashion and entertainment, IPX’s virtual artist WADE is expanding his influence – from his selection as the first virtual model of the global vintage aesthetic fashion brand ‘SAINT Mxxxxxx’ to joining IPX’s first membership NFT called “WADE F&F”

• As IPX’s first NFT project, “WADE F&F” will be launched in the SOLANA-based NFT marketplace “Magic Eden” on August 29 PST, through IPX’s IP-NFT partnership with CRIPCO, a global blockchain and NFT company that listed its original IP3 token on FTX

• Starting with the “WADE F&F” project, WADE will reveal several exciting collaborations with various renowned artists in the fashion and music scene

SEOUL, South Korea, 10 August 2022 /PRNewswire/ — Digital IP entertainment company IPX, formerly known as LINE FRIENDSannounced its plans to launch membership NFT “WADE Friends & Family (WADE F&F)” in the SOLANA-based NFT marketplace “Magic Eden” at August 29 PST through its partnership with CRIPCO, a global blockchain and NFT company.

As IPX’s first ever NFT project after rebranding, “WADE F&F” is a membership NFT featuring IPX’s character IP WADE, an upcoming virtual artist creating a unique subculture in entertainment and fashion. “WADE F&F” will offer a variety of member access and exclusive benefits around WADE and other IPX IPs.

WADE is a virtual artist co-created by IPX and KB LEE, a world-renowned creative consultant and street fashion artist who was the first in his domain to collaborate with Nike in Korea. Born as a mutant made of water, WADE is a virtual IP with a unique appearance, who loves to DJ and is passionate about streetwear and enjoys skateboarding. WADE has captured attention in the streetwear scene through its collaborative campaigns with leading sneaker brands, including ‘Peaceminusone X Nike Kwondo 1’s F&F Special Shoebox’ and ‘Air Max 2 x Kasina – Won-Ang’. He also showed his excellent creativity and artistic talents by presenting his works on ‘O! Leica 2022 – Out of the Ordinary’ photo exhibition held by Lecia in Seoul in March 2022.

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Recently, WADE has gained attention for its collaboration with ‘SAINT Mxxxxxx (SAINT MICHAEL)’, a global vintage aesthetic fashion brand. Through the collaboration, WADE will participate as the first virtual model in the fashion brand’s 2022 A/W collection campaign and unveil its self-produced music as well as the campaign’s video. From 2022, WADE will showcase his talents in music production as a DJ through his latest soon-to-be-released track, collaborating with renowned fashion artists to expand his on- and offline touchpoints with fans and partners in various fields.

Through the “WADE F&F” project, IPX will not only strengthen and expand WADE’s fandom, but also drive a new wave of trends in the virtual IP industry and NFT collaboration. In fact, “WADE F&F” members are offered member-only benefits such as WADE PFP NFT, invitations to WADE’s IRL events or parties, early access to virtual fashion items, along with airdrops and launch pads at the launch of IPX’s digital IP ‘OOZ & mates’. “WADE F&F” not only represents exclusive rights to IP, but also allows NFT holders to share the experience and take part in maintaining and increasing the value of the NFTs.

For this project, IPX has teamed up with CRIPCO to launch this exclusive membership NFT, following the two companies’ strategic business partnership formed in June 2022. This is the first project CRIPCO is launching after the successful Initial Exchange Offering (IEO) of its original IP3 token on the leading global cryptocurrency exchange FTX. ‘Magic Eden’, the SOLANA-based NFT marketplace, also participated in the project, further increasing industry interest and attention to the tripartite collaboration.

“IPX plans to extend the influence and value proposition of WADE, which stands out in entertainment and fashion, to NFTs through cross-border creative collaborations with various artists in a decentralized space, transforming WADE into a culturally influential virtual artist,” said IPX official. “Taking a different approach than other virtual influencers, WADE will continue to set new trends that shape the fashion and music scenes by offering a wide range of engaging and immersive on-and-offline experiences.”

More details about “WADE F&F” can be found on the official website of “WADE F&F” (www.worldwide-wade.com).

About IPX (FKA. LINE FRIENDS)

IPX is the new company name of LINE FRIENDS, a global character brand that originally started from Original Characters including BROWN, CONY, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. IPX announced itself as a “digital IP platform” company to enter the digital IP-based metaverse and NFT business. IPX announced its vision of IP 3.0 – allowing anyone to create, own and monetize IPs – and unveiled ‘FRENZ’, a new IP generator platform where users can create personal character IPs for use in the metaverse and NFT services. Through strategic partnerships with various companies, and its digital IP ‘OOZ & mates’, the virtual artist ‘WADE’, IPX is expanding its metaverse and NFT businesses and expertise. Meanwhile, IPX has created popular IPs including ‘BT21’ (BTS) and expanded their boundaries to virtual influencers. In addition, IPX has expanded its IP-based business by partnering with global companies, including Netflix (original animated series), SUPERCELL (Brawl Stars) and NEXON (KartRider).

About CRIPCO

CRIPCO is one Singapore-based global blockchain and NFT company that aims to popularize NFTs based on various IPs, and will list its original IP3 token on the FTX exchange at 8 July 2022. CRIPCO’s governance is based on a decentralized autonomous organization (DAO), which oversees all business-critical decisions from IP screening to IP-based NFT projects. Investors and partners include FTX Ventures and SOLANA Ventures. CRIPCO DAO is comprised of companies from various fields, renowned artists and other influential members across industries, including IPX (formerly LINE FRIENDS), NAVER Z (ZEPETO), Marciano MMG, Fujiwara Hiroshi, Edison ChenKB (Kyubum Lee), and James Fauntleroy. In addition to attracting investment from global blockchain venture capital and a large fashion platform, CRIPCO has secured partnerships with companies in the blockchain industry and is building its ecosystem to realize its ‘IP 3.0 Hub’ vision. Further details about CRIPCO and its services can be found at http://cripco.com.

About Magic Eden

Magic Eden is the leading community-centric NFT marketplace powering the next billion users of the Web3. Led by former crypto, technology and hospitality leaders, Magic Eden is building a user-friendly platform powered by market-leading coining and trading solutions. Magic Eden brings dynamic cultural moments into the blockchain, empowering users in thousands of digital communities to create, discover and collect unique NFTs.

SOURCE IPX