NEW YORK, NY / ACCESSWIRE / October 4, 2022 / Leading investment data platform Pepper ( will partner with Maglitta Communications, a globally respected technology analytics and content marketing firm based in Cambridge, Massachusetts, to further develop and popularize AssetTech as an important new category in financial technology (FinTech). Pepper has been leading the charge to build category, estimated to exceed $84 billion in annual spending.
As a first step, Maglitta Communications (www.magcoms.com) has conducted a field study that confirms both the category size and double-digit CAGR driven by the need for asset management firms to invest in leading-edge technology that helps maximize returns, manage risk, and simplify decision-making.
AssetTech is a subset of FinTech, an area that is garnering huge sums of VC investment. In 2021, FinTech companies received $132 billion in investment, surpassing all other areas of technology.
“Collaboration with Joe Maglitta will be key to our efforts to create this category,” said Pepper CEO Pulak Sinha. “Maglitta Communications brings deep expertise in industry analytics, positioning, messaging and creation of campaigns and content assets that will help powerfully leverage our deep knowledge of the Asset Management and Secondarys spaces for the benefit of asset managers and our industry. The company’s experience in analyzing and promoting of transformative technologies and cloud-based technology in general is a perfect complement to our focus.”
Pepper is the only comprehensive platform in the (asset management) market that provides integrated opportunities at all levels, from CRM and contract management through analyses. More than $11 billion in assets are currently managed on the company’s cutting-edge cloud-based platform. Clients include a “who’s-who” of up-and-coming asset managers, particularly in options and secondaries.
“Pepper and Maglitta Communications are ideal partners,” said Maglitta Communications founder Joe Maglitta. “They have innovative technology for a dynamic and growing vertical category, and unparalleled market knowledge. We are excited to work with Pepper and use our diverse experience to help leading companies and industries grow.”
Fintech analyst and advisor Romi Mahajan added: “A data strategy combined with a data platform is key to ensuring that the trillions of dollars that investors give to asset management companies are well cared for, invested with wisdom and data, and met with minimal risk. I am impressed with the growth curve of AssetTech.”
As part of the partnership, Joe Maglitta will keynote at the Pepper roadshow event on October 6, 2022 in New York City. Industry stalwart Angela Roddell will deliver the second keynote.
ABOUT PEPPER
Pepper is the leading cloud-based data platform for asset managers, focusing on secondaries and alternatives. Running Pepper Inside provides returns and helps you manage risk. Magiltta Communications is an award-winning analyst and content agency.
CONSULT:
Romi Mahajan
KKM Group
[email protected]
SOURCE: Pepper
