Introducing the PhotoVogue NFT Residency Collection
This summer we announced PhotoVogue’s first foray into Web3 through a Residency partnership with Voice, a carbon-neutral digital art marketplace focused on emerging artists.
Today, we’re excited to launch the collections produced by the Voice x PhotoVogue residents that will begin dropping on Voice.com. The collections are simply amazing and reflect a diversity of perspectives.
When you bring together 81 artists from different cultural backgrounds to create art centered around a singular theme, truly impactful collections emerge that are both incredibly unique from each other, but also linked by a common thread.
Each of the artists has created NFTs that deal with fairness and justice in different ways. Some are an ode to the difficulty of living in the middle of a war zone, others lament environmental destruction and the loss of local economies, others still address unique questions about feminism, sexuality and queer identity.
The photographers in this residency were tasked with creating projects about justice and fairness. They returned with works that showcase their families, examine identities, overcome challenges and celebrate triumphs. In today’s fragmented world, these artists are a reminder that we are more alike than we are different.
“Every day we hear someone say that photography is dying. Well, I am convinced that photography is instead very much alive, and even if it acquires new functions and meaning, its power and magic will never cease to exist,” said Alessia Galviano, curator of PhotoVogue.
“The limits inherent in photography become strengths: frames suspended between a before and after, narratives that, as Gregory Crewdson once told me, ‘exist in the moment between moments’. To me, the open quality of the still image that allowing the viewer to experience it in a personal way – in a way that resonates in the context of his or her own experience of the world. NFTs and blockchain potentially present a whole new world for all this magic to unfold and for the photographers to express themselves .”
Over the past eight weeks, the photographers in the Voice x PhotoVogue NFT residency program have confronted the most pressing questions about Web3 and what it means to be a photographer in this digital age. In a workshop, the photographers learned about blockchain technology. Next, they discussed the speculative nature of the NFT market. In yet another, the artists broke down their assumptions about what an NFT is and came to the realization that they do not need to sacrifice or compromise their artistic voice to create an NFT.
