Miami, FL, Nov. 01, 2022 (GLOBE NEWSWIRE) — Introducing MICE, the first socially and ideologically driven project to come to Web3, offering a media-centric tool that redefines “value” in the NFT industry.
By taking an existing culture and community of shared views and perspectives, and giving them a home in Web3- MICE seeks to create a digital community that is built on a stronger foundation than that seen previously on Blockchain.
The project will give its holders the media and tools to shape, contribute and create the first decentralized media network – MICEMEDIA. An intermediate brand that is not only built by, but owned by MICE.
Backdrop: “The Problem”
We already know that the “web” has developed in phases.
From Web1 and ‘websites’ to Web 2’s ‘peer-to-peer’ era of social networking to this moment – one defined by an ecosystem built on the blockchain and limitless potential. With each phase of the web, it has brought innovative advances in technology that have shaped society, culture and the world.
These phases have been governed by centralized systems and platforms – with the intention of shaping and censoring opinions in order to control society’s narrative for their own benefit. Creating a system of forced polarization that divides the people… all the benefits of the platform.
From Twitter and Facebook to YouTube and PayPal, we’ve seen relentless ‘Censorship’, ‘Cancel Culture’, ‘Shadow Banning + Banning’, ‘De-Platforming’ – silencing of any person or account that doesn’t ‘fit the mould’.
That is, until now.
MICE + MICEMEDIA plans to raise the bar and deliver on the true promise of decentralization in Web3.
CORNERSTONES: Community, utility and value
SOCIETY
With a community-centric approach, MICE has the idea of taking the way NFT projects have built Community in the past and flipping the script. Rather than releasing “art” and a loose “Roadmap” to curate a community with no meaningful “glue” or real connection – MICE plans to tap into an existing real-life (IRL) community and culture and give it a home in Web3.
The project will provide the traditional media for communication to the community and supporters – but with MICE, the value of communication has more meaning and value. The founder has described this as ‘Discord with Discourse’ – a community of shared perspective communicated on topics that have far more depth than your average NFT chat room.
USEFUL
Just like the days of NFTs “dropping a jpeg” are gone, gone is the legitimacy of a low quality “coming soon” video game or a “game” that goes as “Utility”.
While MICE will deliver on traditional Utilities such as IP ownership, streaming activities, IRL events, merchandise and so on, they plan to massively raise the bar in their true Utility.
The core focus of this tool is to build the first decentralized Web3 Media Network, created and created by the MICE Community.
The project will provide a media content platform to the community, offering the opportunity to interact, vote and contribute to the media, thereby shaping the culture and brand of a true community-created media network.
The manifestation: MICEMEDIA. A digital media network and brand that is the outward-facing product built by MICE.
This brand to be built by the community is able to accelerate online IRL in a powerful way. MICEMEDIA co-founder Chris Crane has spent the past three decades as a media executive building some of the most notable networks in the US.
His ventures have been diverse and have seen success working with brands such as ESPN and iHeart Radio, and building mainstream syndication from The Steve Harvey Radio and Dan Patrick Show to news media platforms such as the Dan Bongino Podcast and Levin TV. Most recently, Chris founded the company that went on to become the news network ‘BlazeTV’.
With the culture and foundation built by the community, the MICE team will be able to organically and quickly build this tool into a remarkable, respected and revolutionary MICE MEDIA network.
VALUE
The way NFTs are valued was a problem in the eyes of the MICE founders. Limited to “perceived value” through things like “scarcity” and “rarity” with weak utility was “not enough for the MICE community” in the team’s eyes. They carefully crafted their “three levels of value” to maximize the digital asset for the community and provide the most value to future MICE holders.
1. TRADITIONAL VALUE. The art of NFT itself is derived from a thematic storyboard that is intertwined with the ethos of the project. Along with this comes exclusive IP rights, access to streaming events (starting November 6th), IRL events (MIAMIMICE / APR 2023), merchandise and an in-depth approach to basic Web3 offerings.
2. FUNCTIONAL VALUE. Will include the unique community to be assembled, and the access and opportunity to interact and contribute to the content in a revolutionary approach to creating a living media network.
3. ‘TRUE VALUE’ IRL. This is where MICE aims to directly democratize an industry that has always been dominated by big technology and large corporate networks. The MICE team is now exploring the most impactful way to get community NFTs tied to equity and a stake in the media network – to have a true stake in the media empire they are building. ‘Web3 NFT’ value + ‘IRL Equity’ in a media network is industry disruptive and a principle the team holds sacred and will reward the community with this offering.
‘Power of concerted interest’. The community will have the power to project media content that they believe in and that reflects their culture into Web3, and for that content to be shared through Web2 and online. As this exposure permeates the market, the value of the Media Network will logically increase. As the Media Network value increases, so does their share of that entity… as well as the increase in notoriety and value of NFT. In what is becoming a “Contribute to Earn” model, there is a remarkable presence of concerted interest in the promotion of media content that has never been seen before.
A MICE intern may have said it best when he stated, “we are a media network built by ‘MICE’ – not by ‘the man’.”
THE MUSES build a bridge
The MICE team supports the proposition that Web3 will only reach its full potential when it has mass adoption by the general market and has aligned itself that way.
The way MICE envisages this will happen is not through ‘better art’, but rather by a project breaking through the barrier and triggering an emotional connection to a specific NFT. There is perhaps no deeper emotional connection any individual has than their views, belief system and values. MICE has deliberately planned its Mint around a highly covered US election in November. Create a connection between an existing community in Web2 and a thriving community in Web3.
The team has divided the marketing costs between Web3 media and traditional media. Convincing people to understand new technology is no easy feat; but the founders have attracted mainstream PR through exposure on TV networks, IRL influencers who have taken MICE as their first NFT, and simplified the message of what the blockchain is in communication with the media. This paves the way for an extremely exciting bridging of the gap.
In order to break down even more barriers, MICE has made it easier to enter the market. Downloading a digital wallet, buying ETH and understanding gas prices – the team aims to alleviate this cumbersome process through a method of buying NFT with a credit card!
“It’s not so much an opportunity to build a bridge from Web2 to Web3, but a responsibility to the industry we deeply believe in” – Bryn Davis, co-founder of MICE.
Raise expectations for Web3 projects
MICE brings a level of integrity, value, intent and deliverable Utility from a team that has a history of executing at a high level in a way not often, if ever, seen in Web3.
A giant step forward from an “art project” – the wildly positive response to the “art” of the NFTs from communities like the Bored Ape Yacht Club and Meerkats was kind of… “unintentional”, as the team is heavily focused on Utility and true value for the MICE community.
The next iconic media brand will emerge from Web3 and MICE + MICEMEDIA is prepared to disrupt and revolutionize the way Media Empires are built.
MORE ABOUT MUSES:
MICE Mint: November 18, 2022
Twitter: @THEMICE_
Website: MICEmedia.io
Origin Story: Animation Short
MICE Mag: “War on Words”
Discord: discord.gg/the-trap
‘Opening Night Event’ 30 October
