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Bitcoin.com announced yesterday that buyers in the VERSE token sale, which starts on November 1st, will receive exclusive NFTs. Register now at getverse.com to increase your chance of getting the award you want.
We also announced that Evan Luza, the co-founder of Cool Cats, had joined Bitcoin.com to advise on the Verse NFT project. Cool Cats is a blue-chip NFT project with a cast of charming characters and rich narrative, giving the IP broad appeal and positioning the company as a global transmedia brand to watch.
Today we bring you an interview with Evan, where we get his thoughts on Bitcoin.com, NFTs, Verse and more.
Bitcoin.com Director of Product Experience Alex Knight: Super excited to have you on board Evan. Can you tell us in your own words about Cool Cats?
Cool Cat co-founder Evan Luza: Excited to contribute! It’s been full circle for me from helping with the Bitccoin.com rebrand and now coming back to advise with Verse. Cool Cats is a collection of 9,999 different cats based on Blue Cat, a character that one of my best friends and co-founder, Colin Egan, had been developing since high school. Our brand celebrates inclusivity and individuality, and aims to continue to be a place where everyone is welcome. We started the brand through NFTs, but have plans to continue to grow into a variety of mediums from merchandise, media, content, games, licensing and everything in between.
Alex: What drew you to NFTs?
Evan: As someone raised on Pokémon and Yugioh cards, I’ve always been exposed to collectibles and trading them with friends. That enthusiasm coupled with a passion for cryptocurrency just became a natural click for me and ended up resulting in the market opportunity I identified in the NFT space.
Alex: What excites you aboutBitcoin.comand why did you decide to join as an advisor for our Verse NFT project?
Even: Having been heavily involved in the Bitcoin.com rebrand during my previous time on the team as a product designer, it’s exciting to come full circle and be able to offer insight around the NFT-centric focus this time around. Bitcoin.com has always put a lot of emphasis on getting the world on board with crypto through tools like their wallet and merchant integrations. Bitcoin.com is uniquely positioned with their large cryptocentric audience to drive further adoption and awareness of NFTs and the innovative solutions and implications surrounding them. At the same time, I think NFTs can act as a powerful draw for newcomers to crypto, giving people who aren’t necessarily interested in finance the knowledge and tools they need to take advantage of DeFi.
Alex: What are some of the NFT tools/use cases you are excited about?
Evan: So far, the biggest use case for NFTs is around community building. While on the surface it may look like just cool artwork, Having a group of people coalesce around a concept or way of thinking is really powerful, and it goes far beyond just creating brand.
In these early stages of NFT adoption, you see projects that focus on use cases that advance communities. For example, we recently had our brand activation for NFT NYC 2022, where we were able to provide perks to Cool Cats and Pets holders, such as claiming a free plushie and rocking their exclusive wristband to bend the NFT on some of the interactive displays around . The place. With token gating, there are opportunities to produce and offer exclusive goods and events – and this is a path where I think the space is still early.
In the long term, NFT use cases will expand to include many different industries. I see the next generation of big name fashion brands coming out of NFTs. Along the lines of a Supreme or bathing monkey. Media projects, from books to music to movies, will have community-driven NFT-mediated successes. Of course, video games and the metaverse will integrate NFTs as core mechanics. Certifications for education, whether diplomas or some kind of skills accreditation, will become NFTs. Then you have legal things like registration systems that will benefit from blockchain and NFTs. Finally, the way technology usually works is that the most compelling use cases are the ones we currently can’t even imagine!
Alex: Now that the first major NFT adoption cycle is cooling off, what do you think will come next?
Evan: The bear market is the best time to build!
Alex: What are the ingredients to create a successful NFT project?
Evan: Authenticity, originality, innovation and the ability to pivot and change lanes as the ever-evolving Web3 landscape changes. The parameters and variables of today are different from those of tomorrow. It is healthy to be experimental and of course to keep a healthy pulse on the sense of community every step of the way.
Alex: What, if any, developments in blockchain technology are important to mainstream NFT adoption?
Evan: Security, ease of use, low transaction fees, transaction speed and user experience are those that come to mind.
Alex: Can you share with us an important lesson you learned from your experience creating Cool Cats?
Evan: Community is everything. It’s impossible to make everyone happy, all the time, but it’s extremely important to have a healthy and consistent line of communication to the community and to continually check their feelings and ideas around what you’re building, your goals, and how you’re growing the brand.
Image credit: Shutterstock, Pixabay, Wiki Commons
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