Instagram and Facebook users can now share and cross-post NFTs

Meta first enabled select creators and NFT collectors to post their NFTs on Facebook and Instagram in late August.

Now, the digital collectibles feature is available to all Facebook and Instagram users in the US and 100 international countries where the Instagram rollout originally took place.

Users can unlock the feature by linking a supported digital asset wallet to their social media accounts, including Rainbow, Trust Wallet, Dapper, Coinbase Wallet and MetaMask wallets.

The main benefit is sharing NFTs to Instagram or Facebook feeds, and cross-posting all digital collectibles across both platforms for zero fees. Credit can be given to the artists behind an NFT by tagging them in the post.

Some of the creators chosen to test out the feature during the August launch included Steve Aoki and emerging digital artists such as Jesse Smith Art.

“You can own a lot of NFTs, but the question is – how could I show it off? At the end of the day, NFTs are about influence and signaling,” Varoun Hanooman, the developer behind the Space Doodles collection, told Blockworks.

The value of that is twofold, Hanooman added: “It lets others know you’re in a very exclusive community and there’s a price associated with it.”

Twitter already allows users to display PFP NFTs as profile pictures, and blue chip NFTs are slowly becoming the new blue badge or a new form of verification – proof of participation in the Web3 community.

Meta’s own initiative comes amid slow revenue growth and a hiring freeze, and the company is banking heavily on metaverse technology to reach new users.

However, the release of Horizon Worlds, an online metaverse virtual reality game, did not receive the warmest reception with European users mocking the graphics last month. Meta’s metaverse division, Reality Labs, reportedly loses billions of dollars a year.

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