Infinix launches ZERO ULTRA Smartphone at $520 with 180W Thunder Charge and NFT Collection

Innovative smartphone brand celebrates cutting-edge technology from its latest flagship product release with unique engagement approach

SHANGHAI, 5 October 2022 /PRNewswire/ — Global smartphone company, Infinixtoday announced the launch of the brand’s all-new ZERO ULTRA smartphone – the most powerful flagship to date with 180W Thunder Charge technology – as well as a space-themed limited edition XBOY EXPLORER NFT collection. The launch of the innovative NFTs celebrates humanity’s desire to explore new frontiers, both the wider universe and the metaverse. Infinix’s NFT collection will be available via a raffle, where users can participate by purchasing a device or via social media.

“With the launch of ZERO ULTRA, we are pushing boundaries. This flagship smartphone delivers industry-leading specifications that empower young people to explore beyond. Our goal is to integrate this spirit of exploration into mobile phone development, and launch super-fast charging technology that provides users with the best possible experience. At the same time, we are undertaking innovative NFT marketing strategies to deliver an exciting digital experience to users. The XBOY EXPLORER NFTs tie all these exciting developments together,” said Sky ChenHead of Global Public Relation at Infinix Mobility.

“The Web3 shift is increasingly of interest to younger generations, in a digital world that explores the combination of technology and art. NFTs are a trendy tool that brands can leverage to expand brand awareness and user engagement. As such, the NFT Collection is expected to to help Infinix create a unique digital experience for users as the brand explores innovative new communication strategies to lead a new trend in the mobile technology industry.” said Eric, founder of Cluster3 NFT Labs, which is responsible for designing the space theme. NFT collection.

About XBOY EXPLORER NFTs

The XBOY EXPLORER NFT collection celebrates humanity’s spirit of space exploration, featuring a team of five explorers hailing from different planets in our solar system. Each character is equipped with abilities that represent the most important technological achievements delivered in Infinix’s ZERO ULTRA smartphone.

The five XBOY EXPLORER characters are: FLASH from Venus with 180W Thunder Charge representing ZERO ULTRA’s super power, MIRROR from Jupiter with a 3D waterfall screen, VISION from Mercury with a 200MP camera, WISESTAR from Mars with a 6nm 5G processor, and CHIC from Saturn with a very stylish look. FLASH, with its world’s first 180W Thunder Charge, is the collection’s super-rare special edition NFT variant.

Upon purchase of Infinix’s ZERO ULTRA, users will receive an NFT lottery card that offers a chance to win an animated NFT by scanning the QR code. Alternatively, fans can participate in the “Explore NFT stories with Infinix” activity via Infinix’s Facebook channels. They will have the opportunity to win an NFT by sharing their favorite XBOY EXPLORER characters on their own social media and explaining why it is their favourite. Fans who get the most interaction on their posts, as well as users selected by Infinix’s official account, will win the limited edition NFTs. A full 2% of participants will win the FLASH special edition.

Leverage NFTs and Web 3.0 for a unique digital brand experience

The release of the NFT collection will be Infinix’s first step into the Web3 marketing space. As the world moves towards Web3 adoption, Infinix offers users a unique digital experience through the unique XBOY EXPLORER NFT collection to promote ZERO ULTRA in a fun and exciting way.

Infinix is ​​actively exploring new trends in the metaverse. By connecting the properties of its physical products with creative NFT assets, the brand engages young consumers in the metaverse in a whole new way, inviting them to become brand owners and co-creators. Infinix will continue to explore new technologies and experiences, working with young people around the world to discover and be inspired by the metaverse.

About ZERO ULTRA

Infinix’s latest flagship smartphone ZERO ULTRA has amazing technological advancements. Pushing the boundaries of innovation, ZERO ULTRA delivers efficient performance and premium experiences through its 180W Thunder charge efficiency, stunning 3D curved 120Hz AMOLED display, powerful 6nm 5G processor MediaTek Dimensity 920 chipset, upgraded user interface and highest pixel camera and cinematography . on the market, with the industry’s highest 200 MP main camera.

Price and availability

Infinix’s ZERO ULTRA will be available in Coslight Silver and Genesis Noir in 256GB at $520. Prices and availability will vary from region to region.

For details on ZERO ULTRA, please visit: https://www.infinixmobility.com/smartphone/zero-ultra

For details on NFTs, please visit: https://www.infinixmobility.com/nft/

About Infinix

Founded in 2013, Infinix Mobility is a fast-growing technology brand that designs, manufactures and markets a growing portfolio of smart devices worldwide under the Infinix brand.

Targeting today’s youth with premium technology, Infinix creates trendy, powerful and affordable smart devices that bring the latest technology on the market to users around the world when they need it at a price they want.

For more information, please visit: http://www.infinixmobility.com/

SOURCE INFINIX MOBILITY