In a sign on top … Something, a 2017 bottle of champagne that came with a boring monkey NFT, sold for $ 2.5 million

Although the market for NFTs seems to be booming in the middle of a crypto winter, two Italian brothers have just bought a bottle of $ 2.5 million champagne, not for the 2017 vintage bubbles inside, but for the digital symbols attached to the bottle.

Entrepreneur Shammi Shinh originally debuted the record-breaking Champagne Avenue Foch in June on the second edition of NYC.NFT. The magnum-sized bottle is decorated with images of five NFTs designed by Mig – the artist behind the celebrity favorite Bored Ape Yacht Club and Sneaky Vampire Syndicate NFTs – and which also came with the purchase was part of the purchase, and transferred digitally to it new owner.

The current floor price of a Bored Ape NFT is 95 ETH, which is equivalent to around $ 98,940, significantly less than the 2021 peak, when a similar cartoon monkey sold for a staggering 769 ETH or $ 2.3 million. Meanwhile, the floor price of one of the 8,888 Sneaky Vampires, described as “vampires living their best lives … away from annoying sunlight,” is 0.22 ETH, around $ 1,088.

Brothers Giovanni and Piero Buono bought the bottle in a private sale, according to Wall Street Journal. Although the bottle was listed on the OpenSea platform for 2500 ETH, the transaction was performed in dollars.

Shinh is no stranger to the world of luxury champagne. In 2013, he debuted Goût de Diamants (Taste of Diamonds) champagne, a Swarovski crystal-plated bottle of $ 1.9 million that appeared in the 2021 film Justice League.

Champagne Avenue Foch is made from 100 percent Premier Cru grapes and was produced on a property in Chamery, northeast of France. The record for a bottle of wine sold at auction was set in 2021 when an anonymous buyer bought a vintage bottle of Perrier-Jouët Champagne from 1874 for almost $ 57,000 at Christie’s.

In an interview with the website Made in Shoreditch, Shinh said, “NFTs are the new diamonds,” adding that the unique bottle “contains art from NFT collections that have over a billion dollars in sales.”

Giovanni Buono, for one, buys the idea, says WSJ, “There is a lot of unrest in the investment world, things are changing geopolitically very fast. Wealthy people will be looking for places to store their fortunes for a while – and it could be a champagne with an NFT attached to it.”

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