Immutable X, Turner Sports Ink Partnership for NFT games, collectibles – Sportico.com
While cryptocurrency and NFT prices have suffered this spring, with some taking 75%, Turner Sports continues to invest in the blockchain’s potential. On Tuesday, the company announced a new partnership with Immutable X, making it Turner’s preferred platform partner as the media company further develops Ethereum-related games and collectibles.
“We strongly believe that NFT-enabled games to make money is a new category of gaming that has enormous potential,” Turner Sports SVP for business operations, growth and innovation in the digital league Yang Adija said in a statement. “Immutable X has a proven track record and is a partner that can help us expand our portfolio of consumer-friendly technology that does not hit users with exorbitant gas taxes.”
Turner Sports debuted one of the first NFT projects from a major sports publisher last spring, selling nearly $ 1 million in Open Run collectibles. More recently, the company launched Blocklete Golf, which allows users to buy digital golfers and compete for currency prizes. Previously, Turner worked with structural partners on a project basis (Blocklete Golf, for example, is built on Flow, the same blockchain that hosts the NBA Top Shot).
“When we talk to our league partners, we can have conversations with them more directly about what we can help bring to the table from a technical point of view, a blockchain standpoint, and it really helps us in the market,” Adija said in an interview. . “We hope to bring in the next set of non-NFT audiences, so we need the technology and at least the thought process to be that way.”
Immutable X promises low transaction fees, the ability to handle thousands of transactions per second, and the ability to list NFTs across a variety of marketplaces simultaneously. The platform also already supports a number of game projects.
“We are proud that our partnership with Turner Sports matches two best-in-class organizations to expand the availability of compelling sports content and engage with the Web3 ecosystem,” said Robbie Ferguson, co-founder of Immutable, in a statement. “Their history of innovation at the intersection of sports and blockchain games is unmatched, and we look forward to working together to drive the next generation of sports content through our highly scalable, carbon-neutral and gas-free platform.”
Despite falling prices at the moment, Adija said, “in the long run we are still very positive in the area. We believe that blockchain technology and NFTs will be a cornerstone of where things are going.”
