Immutable brings its X-factor to NFT.NYC events in a multi-year deal
Aussie-founded, Sydney-headquartered “layer 2” Ethereum scaling company and GameFi studio Immutable has entered into a multi-year partnership agreement with the leading NFT organizer NFT.NYC.
In June, NFT.NYC hosted the world’s largest NFT-focused event to date, attracting 16,000+ attendees from 72 different countries to hear 1,500 speakers talk about non-fungibles.
In November (3-4), the event’s organizers are taking the event to the UK for the first time, hosting NFT.London. And Immutable, which develops and publishes blockchain gaming titles Guild of Guardians and Gods Unchained, as well as integrates the Immutable X network with Illuvium, GameStop and others, will be heavily involved.
That’s probably an understatement – it will actually be the main sponsor.
Say hi to @NFT_NYC 👀
We are excited to partner with to deliver the best experiences for NFT and gaming communities worldwide from now on #NFTLondon2022 🅧 pic.twitter.com/XC7on92EA7
— Immutable 🅧 – $IMX (@Immutable) 7 October 2022
“We have been deeply committed to integrating NFTs into the attendee experience since our first NFT.NYC in 2019,” said NFT.NYC co-founder, Jodee Rich. “Immutable will play an important role in scaling these experiences to all attendees, helping us deliver unforgettable NFT moments at all our events.”
Immutable co-founder Robbie Ferguson described the partnership as “a first for the industry” and said his company, which consists of Immutable X and Immutable Games Studio, aims to bring “thrilling experiences and engaging activities to all NFT.NYC events”.
Immutable’s progress seems inexorable
Using zero gas fees for minting, transferring and trading NFTs, Immutable X (token ticker: IMX) has earned a reputation as both an economical and energy efficient NFT platform.
Back in early June, for example, it helped Illuvium’s open-world, monster-fighting, land-building, beast of a blockchain game sell out its 20,000 plots of digital land, generating $72 million. It was considered one of the most successful gaming metaverse sales to date, even amid the full-blown bear market fears that surrounded the collapse of the Terra Luna ecosystem.
Also in June, Immutable showed further commitment to the crypto gaming sector, announcing and launching a whopping USD 500 million venture fund focused on investing in and helping develop blockchain gaming and NFT projects.
Introducing @Unchangeable Wednesdays!
Each week we will showcase the next generation of the best web3 game building #onIMX 🅧
Show the love by following @Unchangeable pic.twitter.com/rljwx4zuOi
— GameStopNFT (@GameStopNFT) 5 October 2022
More recently, Immutable took first place on LinkedIn’s 2022 Australia’s Top Startups list, which ranks Australian companies by headcount growth, ability to attract elite talent from world-class firms, and how they engage LinkedIn users.
By the way, as reported by SmartCompany, payment facilitator Zepto, which recently partnered with Coinbase’s Australian chapter, came in second on the LinkedIn list. And Immutable also has a connection with Coinbase.
The stock market giant’s Australian country director John O’Loghlen recently confirmed with Stockhead that Coinbase Ventures had made an early investment in Immutable, along with a handful of other well-known Aussie-founded blockchain projects.
