Images from PUMA’s Metaverse: Limited Edition NFTs and Exclusive Sneakers
PUMA has shown interest in the growing idea of the metaverse. The company has been working on the idea of metaverse for some time to ensure it remains relevant in the evolving market. A recent announcement from the company shows that it has launched an immersive experience website for users. PUMA’s metaverse has been named Black Station and has arrived in anticipation of New York Fashion Week.
The company will also offer limited-edition physical sneakers during fashion week. The move by PUMA is the first of its kind from the company and will pave the way for further expansion for its metaverse plans. The experience will also attract more users to the company and its metaverse projects.
Here is a brief overview of Puma’s Metaverse and what it brings to users.
PUMA and its metaverse experience
The German fashion company PUMA has continued to offer exclusive services to its users. The latest is in the form of a metaverse-based website Black Station that features sneakers. The site features NFTs, which are accompanied by limited-edition physical sneakers. A press release from PUMA told about the exhibition of NFTs in the Futrograde show at New York Fashion Week.
According to available information, PUMA’s metaverse Black Station has three portals. The two portals on the digital lobby are now available, which will display two types of sneakers. These include Nitro NFRNO and Nitro Fastroid, which are the recent additions to the recent Nitropass NFT’s mint. The information from PUMA shows that each minted Nitropass will offer two NFTs.
One is linked to physical products, while the other is there to provide a customized experience. While customers will also be able to burn their NFTs after the Futrograde show and claim the physical sneakers. The third portal will soon be available to users, and it will offer a view of the digital adaptation of New York Fashion Week.
Users will also be able to access the available collection pieces during fashion week.
Black Station from PUMA
Black Station, PUMA’s metaverse, will enable users to interact personally with major events in the digital domain. The personal interaction with these events will ensure that users get a unique experience using digital technology. The change also shows the personal connection between companies and their customers. Their attempt in the form of Black Station is made to enrich the user experience following the trend set by Prada and American Eagle.
Adam Patrick, the company’s Chief Brand Officer, said they brought PUMA’s metaverse Black Station to open as a new portal for exploration. The said portal will also serve the purpose of fashion, sports performance and classical heritage. The availability of Black Station also allows interested users to access New York Fashion Week from around the world.
FTR, a creative venture firm, designed PUMA’s Black Station. The Metaverse website is built on Unreal Engine 5. Unreal is a 3D creation tool that can be used for games, movies, architecture, fashion, music and live events. Various brands have used this tool for metaverse purposes.
According to a McKinsey report, the value of the metaverse will be 5 trillion dollars by 2030. Retail and fashion are becoming the main target areas for the metaverse. PUMA pushed its designers to ensure they create innovative 3D sneakers. The current exhibition is the fruit of their efforts.
Conclusion
PUMA unveiled its first metaverse-based website during New York Fashion Week. PUMA’s metaverse website will provide access to the latest NFTs while creating an opportunity to view collections during NYFW. The trend set by this event will attract other companies to the metaverse world as well.
