IHOP is branding its New French Toast ‘NFT’ and offering its first NFT to celebrate the launch
Strawberry banana French toast, one of three Thick ‘N Fluffy French Toast varieties on IHOP’s new menu.
IHOP announced the launch of 10 new menu items Monday, including new Thick ‘n Fluffy French Toast, which the chain calls New French Toast, or “NFT.”
To celebrate its debut, IHOP is also introducing a non-fungible token. The non-edible NFT will be promoted through @IHOP on Twitter and Instagram.
IHOP’s first ever NFT will be launched in tandem with its new French toast on Monday. /Photo courtesy of IHOP.
The new French toast has two slices of thicker, airier bread dipped in vanilla-cinnamon batter and cooked on a griddle. It is available in three varieties: Classic, strawberry banana and lemon ricotta mixed berry. Guests can redeem Thick ‘N Fluffy French Toast for 10 PanCoins in the International Bank of Pancakes Stack Market during the first two weeks of launch.
International Bank of Pancakes, IHOP’s first loyalty program, went live in April, giving guests the ability to earn points or PanCoins with dine-in or to-go orders. They can then exchange the coins in the chain’s in-app Stack Market and be rewarded with coupons for free food.
At the time of its introduction, IHOP echoed that PanCoins are not actual cryptocurrency and can only be used within the program.
In addition to the new French toast, the brand is introducing seven other new items to its all-day menu.
On the lighter side for breakfast, there’s classic avocado toast on grilled multi-grain bread topped with fresh avocado slices and roasted cherry tomatoes and a plant-based sausage stock combo with scrambled eggs, fresh fruit and a choice of protein pancakes or multi-grain toast.
New entrees include Grilled Salmon and Salisbury Steak, with a selection of new sides to go with them: Steamed Fresh Broccoli, Yellow and Green Beans, Bacon Mac & Cheese and Loaded Mashed Potatoes. The selection covers healthier and more indulgent choices.
Two new appetizers also join the lineup: Jalapeno & Cheese Bites with buttermilk ranch for dipping and a Chicken Quesadilla layered with roasted peppers and melted cheese and served with salsa, pickled jalapenos and sour cream.
“At IHOP, we understand that guests have an endless list of decisions to make when they’re hungry, including where to eat, whether to eat in or out, and even what to order,” said CMO Kieran Donahue in a statement. “With our new menu additions, we look to delight our guests with more choices…as well as new ways to enjoy IHOP regardless of where they fall on the two sides of cravings.”
In August, IHOP introduced a new Choice menu, which gives guests more customization with options for breakfast, lunch and dinner, any time of the day. This initiative highlighted all the options on the menu, clearly paving the way for diners to customize their order based on cravings.
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