Hugo Boss launches NFC baseball caps

Hugo Boss has begun adding NFC tags to a range of baseball caps, allowing buyers to create digital NFT twins and dress up their Metaverse avatars. Customers who purchase these branded caps can scan the tag to access the digital versions of the wearables.

In addition, users can create a full-body 3D avatar on the “Ready Player Me” Metaverse platform by taking a selfie and using it as a character in their virtual world. The interoperable avatars can wear the brand’s digital baseball caps and hoodies.

This move follows the launch of Hugo Boss’ original NFT collection, ‘Embrace Your Emotions’, in partnership with Metaverse character provider Imaginary Ones, in November 2022. The NFT collection consisted of 1,001 emotionally-themed 3D avatars alongside physical T-shirts and a QR. code that redirected users to a Snapchat lens for a unique effect.

The use of NFT technology in the fashion industry

By integrating NFC tags, the collection has transformed into a “phygital” experience, which has significantly increased its value. Also, the NFC tags enable avatars to wear Hugo Boss baseball caps and hoodies. Thanks to Ready Player Me’s partnership with more than 3,000 game and app companies that use its avatars, the brand has expanded its reach to a wider audience.

The use of NFC technology in the fashion industry is not new. Nike has connected physical clothing with AR NFTs using NFC technology and presented a “phygital” sneaker collection. However, Hugo Boss has taken it to the next level by adding value to their NFT collection through this innovation.

The fashion industry has delved into the potential of NFT and Metaverse technologies, and Hugo Boss’s latest move is a good example of how brands can increase the value of their physical products by leveraging Web3. One way fashion brands can use technology to create a unique experience for their customers is by adding NFC tags to items such as baseball caps, creating a “phygital” experience. By integrating their products with Metaverse technology, Hugo Boss is likely to attract a new audience and generate a wave of customers who appreciate the seamless integration of physical and digital experiences.

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*All investment/financial opinions expressed by NFT Plazas are from personal research and experience of our site moderators and are intended as educational material only. Individuals are required to research all products before making any type of investment.