Hugo Boss collaborates with imaginary for NFT and the Metaverse Project
Hugo Boss has recently partnered with Imaginary Ones, a renowned Web3 firm, with its quest to jump on the NFT and Metaverse bandwagon.
Apparently, Hugo Boss is set to launch its first ever NFT collection called HUGO x Imaginary Ones, and this collaboration with Imaginary should give the world-class fashion brand a competitive edge.
It is definitely a revamp or new version of Hugo Boss as it ventures into the Metaverse space with its NFT collection.
Hugo Boss-Imaginary Ones NFT Collection out in November
According to Hugo Boss Senior Vice President of Global Marketing & Brand Communications, Miah Sullivan:
“The Metaverse is an exciting new space for fashion brands, one that is rich with potential for the company. We are excited to partner with Imaginary Ones to deliver an NFT collection of beautiful 3D elements that enable us to not only explore this virtual world further, but also share a message about self-acceptance and being true to yourself, which is the core of what HUGO stands for”.
Set to roll out in November, the HUGO x Imaginary Ones NFT collection will feature over 1,001 3D animations called “Embrace Your Emotions” (EYE).
The purpose of this collection is to support and encourage freedom of expression and advocate that all feelings, whether positive or negative – are authentic, raw and valid.
Overall, the HUGO x Imaginary Ones NFT collection is determined to help promote mental health.
Six grades among the 1001 NFT collection are said to be unique and have special qualities. The five characters will represent different human emotions, including love, joy, fear, anger and sadness.
The sixth character is a surprise, and the complete set of all six characters in the Hugo x Imaginary Ones NFT collection will be auctioned for charity and in support of World Mental Health Day on October 10.
100% of the NFT collection to benefit the mental health programme
Initially, 100% of the proceeds from the auction will go to Youth Aware of Mental Health, a mental health program that encourages teenagers or young people aged 13 to 17 to explore the importance and basics of mental health.
The program is said to have helped around 85,000 young people in over 16 countries worldwide. Users need an approval list to access the HUGO x Imaginary Ones EYE NFT Collection to purchase the NFTs.
There are a total of 1,000 spots on the approval list, and 500 of those will be given to customers who will purchase the exclusive and elusive phygital t-shirts that feature a QR code that enables users to be drawn into the Shapchat lens for the immersive augmented reality (AR) experience.
The remaining 500 of the total spots on the approval list will be distributed evenly from October 4th to all current holders of the Imaginary Ones’ Genesis NFT collection.
HUGO and Imaginary Ones NFT holders are entitled to a great deal or 10% discount when shopping at Hugo Boss online, and receive exclusive HUGO x IO merchandise, content and immersive experiences.
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