How to expand your fintech app abroad

HUAWEI is committed to supporting developers as they expand their apps overseas.

With HMS Core device and cloud capabilities, they provide an all-in-one service offering for retail banking, digital wallets and wealth management app development, ensuring developers have all the necessary tools to grow globally.

In this blog, we’ll explore some of the best HMS Core Kits and tools we have available to help you target new markets and reach more users.

Attract customers in new markets with the HUAWEI Push Kit

HUAWEI Push Kit serves over 200 countries worldwide and offers responsive, reliable and precise push services. It allows your app to respond to a wide range of usage scenarios, dramatically increasing user engagement. For your finance app, this includes things like account movements, card payments, security alerts and suggestions.

With its different styles, the HUAWEI Push Kit can attract both new and existing users with large text, inbox, action buttons and many other ways to customize notifications. Its intelligent segmentation capabilities allow you to classify user groups by attribute, tag and subscription to match exact user interests, meaning you’re more likely to see user retention when you land a new customer.

Automated notifications can also intelligently push notifications by geofence or user context, so you can be sure that customers will only receive notifications that are relevant to the region they are in. Also, you can check the latest statistics by providing regular analytics reports. in AppGallery Connect to see if you need to make more precise push adjustments.

Leverage user behavior with the Analytics Kit

HUAWEI Analytics Kit helps you understand how customers in different markets behave, as well as improve the overall user experience. By providing free data analytics for a wide range of devices and platforms, you can make more informed decisions about product optimization and cross-venue marketing based on user behavior.
For example, by evaluating the impact of every change you make to your app with version analysis reports, HUAWEI Analytics Kit can identify which features are most popular with audiences in different markets, with A/B testing so you can optimize your app accordingly.

The HUAWEI Analytics Kit also provides incredibly useful insights into the user lifecycle. It can shed light on user sources and quality, offering reports on new users, active users, returning users, paid traffic and channels. This can help prevent user churn and improve user conversion.

Precision marketing facilitates user segmentation and helps implement precise targeting.

How to extend the reach of your fintech app globally with Location Kit

With the HUAWEI Location Kit, GNSS, Wi-Fi and base stations triangulate user positions faster and more accurately. For your financial app, we can work with you to help you accurately locate your customer’s payment locations, or provide users with the location and business information of bank branches near them.

Meanwhile, geo-fencing sets up virtual geographical boundaries to detect events such as when a device enters, exits or hangs.

Often integrated in conjunction with HUAWEI Location Kit, HUAWEI Map Kit can also help you with personalized map viewing and interactions, making location-based services work better for your app.

Support at every step

In addition to the above sets, HUAWEI deploys professional teams and has extensive customer groups in major markets worldwide, including Europe. Domestic developers can leverage HUAWEI’s market advantage, customer base and marketing resources in overseas markets to increase brand recognition and achieve rapid growth of global users.

Through AppGallery for example, HUAWEI helps increase visibility and traffic through app exposure on the platform. This includes directing app download traffic through the Recommended Apps page, welcome screen, AppGallery homepage banner and more. With over 9 major traffic resources, AppGallery is able to help developers reach users on their platform to increase awareness, engagement and downloads.

HUAWEI also offers support through global traffic resources via the HMS ecosystem, including Petal Search, HUAWEI Ads and Assistant.TODAY, and more, further strengthening consumer awareness and engagement. HUAWEI also offers 6 major marketing campaigns, such as seasonal campaigns, KOL engagement and PR campaigns.

If you are a developer looking to expand overseas, take advantage of our worldwide business operations and explore new opportunities!

Have you already built a successful finance app? Consider entering the Apps UP competition:

Want to meet like-minded developers? Join the HUAWEI Developer Discord Community:

Discover more about HMS Core Kits here and how they can help you elevate your app abroad: