How to build an NFT community
Although nascent, NFTs have gained publicity in the blockchain space and have become one of the biggest innovations attracting traditional and web2 firms and individuals to the blockchain space. In the NFT area, community is an important factor for the success of a project. NFT community acts as a feedback mechanism that helps in decision-making as the NFT community’s disposition towards a project helps in making crucial decisions. The community is also crucial for product use and fundraising.
What is an NFT community?
An NFT community is an online congress of NFT enthusiasts who actively create, sell, buy, collect, debate, hype and use (a) NFT projects. It’s a community that spans a number of social media platforms, including Twitter, Telegram, Reddit, and Discord.
Below are the steps you need to follow to build an NFT community.
Define the target group
An NFT community is obviously aimed at NFT enthusiasts, traders and collectors. However, a community is defined by the nature of the project. For example, art lovers will naturally gravitate towards art NFTs, but may not necessarily be drawn to a collection that provides admission tickets to football matches. It is important to understand the niche to which these target groups belong. The target group can be pet enthusiasts, music lovers, art lovers, games and online characters. Once you’ve defined your target audience, you can begin your plans to attract them into your community.
Set a vision, strategy and goals
One of the crucial foundational steps that determine the success and progress of an NFT community is its vision and set goals. This is important as it governs and influences society’s activities. The vision and goal of the community also affects the reception of the community and determines the extent to which people will join the community.
The strategy through which the visions and goals are to be achieved also has a way of convincing the public and making them believe in the community’s vision.
Choose a social media platform
As mentioned above, NFTs communities are online groups and therefore must take place on an online social media platform. Various social media platforms are available to be used. But the likes of Twitter, Telegram and Discord are the most used when setting up NFT communities or places where community members gather. Once this is done, the community is created on a group or server with the invite link. But it is not enough to create an NFT community; it is also important to manage it effectively.
Interact and engage with the community
Another important thing to do after creating an NFT community is to interact with the community members. This is different from normal routine announcements. It is important to relate to community members, which creates a community bond. To make this happen, various events can be set up to promote interaction in society. One of the ways to engage community members is to host Ask Me Anything (AMA) sessions. Give out freebies like whitelists, fungible tokens giveaways through partnerships with other brands. A key to engaging a community is to continually provide value and ensure growth in the type of value provided. People are drawn to where there is progress and stay in such places.
Build trust
The success and failure of an NFT project also depends on the trust that is built in the community. Keep your word. You are only as reliable as how much you said you would do and did. Do not lie. Do not exaggerate. Understandably, the space is driven by speculation much more than use cases; However, there is a fine line between blowing your horn within reason and outright saying what you didn’t do.
Trust can be built in an NFT community by communicating effectively with community members and informing them of new developments in the community as they unfold. Another way to increase trust in an NFT community is to create a feedback mechanism where community members can express themselves and any complaints. This means that the crypto community should not always be locked down.
In an NFT community, it is important to share and share roles with different people. For efficient and smooth running of the NFT community, not being one jack of all trades. The community should have a moderator who is different from the community administrator and the community manager who is also different from the content creator. One person should not take the entire leadership role in society.
The designation of roles in society promotes the efficient performance of duties and provides room for checks and balances. All of these contribute to society’s health. NFT communities serve as a fertile space for collaborative marketing campaigns for brands seeking to adopt NFTs. Some of the ways NFTs can be promoted in an NFT community include: AMAs/Twitter rooms, podcasts, etc.
Final thoughts
The community remains the underlying factor that determines the success of a project, whether it is an NFT or not. You need people to advocate for your project. You need people to use your project first. You may also need to raise money whether it is early stage or Series A, B or more. Whatever your goals are, make your community your number one priority before launching your product. A good product without a community behind it will fail. We have outlined how you can create a community. These steps will not only help create an NFT community, but also guide effective management of an NFT community.
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