How this new project is set to capitalize on the trend
Health and exercise are important aspects of our lives. To demonstrate the meaning, a popular saying says that health is wealth, which has guided the growth of the industry.
According to a market report, the fitness industry is worth over $87 billion, with the US market accounting for $33.25 billion in 2021 alone. A whopping 39% of US residents have gym memberships, which points to the robust nature of the health and fitness industry.
There is a catch though – the only reward system in place with the traditional fitness industry is a major lifestyle change and a more visually appealing physique.
What if there was a solution that enriched the body and the pocket?
Fight Out ensures both physical and financial well-being
The blockchain industry has slowly made its way into the healthcare landscape. The first popular option has been the Solana-based move-to-earn (M2E) project called Stepn.
The general idea is simple – just move using NFT powered virtual sneakers and earn the GMT tokens. In this way, a user stays in shape while enriching their pockets.
While Fight Out operates in a similar way, it is fundamentally different from Stepn and all other M2E projects.
To begin with, it is a combination of both M2E and play-to-earn (P2E), which is another concept focused on promoting users’ health and financial health.
Additionally, it is a match-driven sports activity as it allows users to engage in matches with professional athletes. In this niche, Fight Out is the only pure martial arts blockchain project, making it a front-row seat to the coming age of metaverse-centric sports.
But that’s not where the excitement stops for that – Fight Out will also create a channel where users will be able to bet on which professional fighters will win a match.
Another significant difference between Fight Out and Stepn is the absence of virtual sneakers. Users must first purchase non-fungible token (NFT) sneakers to generate rewards on Stepn.
However, the user’s earning power depends on how much they spend, and this restrictive requirement is missing from the Fight Out platform, as users only need to register and access the series of virtual training chains.
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In this arena, they get access to masterclass courses from professionals like Amanda Ribas and Savannah Marshall, compete against each other and professional athletes, and complete training sessions and preset challenges.
The amazing thing is that every user gets a free ‘soul bound NFT avatar’ when they sign up. This unique identity acts as a digital twin as each workout and completed challenge directly affects the digital copy of the user.
In return for taking up this strenuous activity, users are given a REPS token that can be used to change the physical appearance of their avatar as well as increase their stats.
Metaverse Health was set to explode
The final piece of the puzzle for Fight Out is the infusion of a metaverse concept. Basically, users can train and battle with each other in a virtual reality landscape – this is done anywhere and anytime.
Fight Out’s strong appeal has since led to growing interest in a UFC fight night that takes place in the metaverse, as envisioned by Meta’s founder, Mark Zuckerberg.
However, this is not where the majority of traffic is generated. According to a Statista reportthe metaverse is expected to generate over $500 billion in revenue by 2030. Of this, the health and fitness industry will absorb more than 50% of the funds generated within that period.
This project’s strategic launch shows the huge appeal it will most likely have in the years to come. Fight Out could be the next big thing after Stepn because more people are worried about their health after the COVID-19 pandemic.
The growth trajectory in the presale stage has also been eye-catching, with the initial token already raising over $5.42 million.
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Disclaimer: The Industry Talk section contains insights from crypto industry players and is not part of the editorial content of Cryptonews.com.
