How the best NFT creators make “good” NFT art
People often say that good art is subjective, but can the same be said about NFTs – digital creations that are undoubtedly artistic, but also products, meant to make money for their creator?
While beauty is in the eye of the beholder, there are principles that top collections and studios follow to ensure their projects thrive.
As NFTs have become more mainstream, dozens of types, use cases, and styles have emerged. There are collectibles, art NFTs, in-game assets, metaverse lands, and utility NFTs. The limitless amount of possibilities and sheer production of projects have made those with distinct, consistent artistic themes stand out from the rest.
For PFP projects, consistent design – with recurring motifs and an overarching theme – is a top priority. For example, here’s how the top 3 collections right now approach this problem.
Footprint Analytics – Top collection
- CryptoPunks is rebellious, with the spirit of anti-utopia as its main theme, and futuristic.
- Bored Ape Yacht Club is difficult, with the template character being a monkey with too much time and money.
Footprint Analytics NFT – BAYC
- Doodles are nice. In stark contrast to many top collections, these NFTs are not overtly masculine and not aggressive
Footprint Analytics NFT – Doodles
Consistent design goes beyond the avatar itself and must also be reflected in the messaging, mission and website of the project.
Although not as important as the design of the NFTs themselves, it signals the overall competence of the team behind the project. For example, the GameFi game project Illuvium, which combined sci-fi elements with a 3D model to promote the trailer, attracted many players to unlock their stake funds before – before any games or NFTs were even launched is in the game.
Unlike paintings, NFTs are interactive, living objects that can be incorporated into secondary projects, have fees and their own ecosystem mechanics. Therefore, the blockchain the project is on is crucial – the most active chain for NFTs is Ethereum. A project on BNB Chain, Solana or Polygon, the second largest chains for NFTs, will have a different logic and there will be different trading methods in the payment of currency between buyers and sellers.
In addition to this, the number of NFTs in the collection is also critical. The current motivation for people to buy NFT is to invest, to buy low and sell high. This means that the creator has to make people feel that the NFT they designed is promising and appreciated, otherwise people won’t come to Mint.
Design rules also include:
- Price
- Method of sale
- Secondary and auction purchases
- Gas tax
- Incentives
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NFT rarity
Supply and demand is the core principle of economics. Therefore, artificially designed in rarity and quantity to make will affect the price of an NFT.
While the value of an NFT artwork is often determined by a number of factors, liquidity premium and rarity are quantifiable. The rarity of an NFT can affect the price of an NFT, which is why NFTs from the same project can sell for vastly different prices.
While this doesn’t seem like it’s tied to the quality of a piece of art, NFT projects our vibrant, community-driven endeavors that are continually iterating. For example with branch collections such as BAKC.
Active social media accounts allow teams to validate their art and ideas, as well as get first-hand information about what their community likes. For example, the team will synchronize the content that their project wants to express on social media such as Discord and Twitter, and interact with industry platforms and users.
Summary
With endless possibilities in the NFT space, only great projects will thrive. But what is “aesthetic” in light of personal preference? While there is no right or wrong, there are several principles that guide the best projects to create “good” art.
This piece is contributed by Footprint Analytics society.
Footprint Community is a place where data and crypto enthusiasts around the world help each other to understand and gain insights about Web3, the metaverse, DeFi, GameFi or any other area of the new world of blockchain. Here you will find active, diverse voices that support each other and drive society forward.
October 2022, Vincy
Data Source: Footprint Analytics – NFT projects
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Disclaimer: Views and opinions expressed by the author should not be considered financial advice. We do not provide advice on financial products.
