How Mighty Bear Games rolled out the red carpet to the NFT faithful among its fans

Mighty Bear Games released free non-fungible tokens (NFT) for the upcoming Mighty Action Heroes Web3 game. And it found a way to roll out the red carpet for fans excited to join a fledgling blockchain gaming community.

Simon Davis, CEO of Singapore-based Mighty Bear Games, said in an interview with GamesBeat that the company wanted to come up with a way to build the right community with the right backers through the Red Carpet meta program. The company’s upcoming Mighty Action Heroes is a real-time multiplayer third-person battle royale that will enter early access on December 16th through December 18th.

Instead of auctioning off the NFTs to the highest bidder, Mighty Bear Games gave its MightyNet Genesis Pass NFTs to players for free.

To create the community from scratch, Mighty Bear looked at the blockchain itself to find people who had invested in other blockchain game NFTs that were similar to Mighty Bear’s whimsical battle royale title. And it could easily tell from the blockchain – the immutable ledger technology – how long these players had been hanging on to tokens.

It didn’t want to find players who would receive free tokens and then immediately flip them to other players and sell the tokens for a profit, Davis said.

So the company started creating its own tokens for Mighty Action Heroes. And it assembled a list of people it planned to invite to mint its own free tokens. These players were necessarily blockchain savvy, as you need to be to create NFTs. So the company invited these people and gave them priority access to coining.

Recognize where NFTS are popular

While many Western players have expressed hostility towards NFTs, Asian players are welcoming the new symbols and business models, much like what happened with free games decades ago. Davis said the company has many fans in places like Hong Kong, Japan, Africa and other territories outside the West.

“I think it’s really cool. Web tree is very big, especially in developing countries. And yet, pretty much everyone I see is only making games aimed at Western players,” Davis said. “And it’s like they’re missing the biggest opportunity and they’re not listening or observing who their community really is. And then we make games for our community and we see that we have fans in India or Hong Kong or Japan, and then we go out and build content that we know will appeal to them because we want to show that we value them and their culture as well.”

Getting back to minting, the key to a successful token for a blockchain game is getting people to hold it. If everyone is a speculator and they sell out their tokens quickly, it inevitably results in a crash in the price of the NFTs and everyone running for the door.

To discourage speculators, Mighty Bear set the mint price at around $15 worth of Eth, (0.01337 ETH), the cryptocurrency associated with Ethereum. Davis said the company did not want to price the minting of tokens at hundreds of dollars; it is a game after all.

In the past there were other coin strategies. Companies will ask fans to banter on Twitter, follow and retweet, hang out in the Discord community, and otherwise be active in order to get a spot on the whitelist. Then other companies started asking for applications and explaining why they should be on the permit list.

“We took a different approach where we looked at the communities that we think really embody the values ​​of the fan base we’re trying to build,” Davis said.

The team identified a few thousand wallets of people who had been holding collections for a long time. It invited these people and calculated that about 30% of them would accept the tokens. They had to remember to show up at the marking days at the end of November.

After these players minted their tokens, the company opened the floodgates for another set of collections. And within a few minutes all the collections were marked. While the number of tokens was limited, Davis said it was important to have the right players to play in the beginning.

Davis said that he is proud of the game the team is building and that the company is proving that it is building a real game and that it is worth playing.

And that gave them incentives to hold tokens for a long time.

To reiterate, Mighty Bear wants the right communities to be part of the MightyNet community. Decentralization has no boundaries, and the right community or individual can appear anywhere on the web. With the Red Carpet meta, the company was able to bring these people directly into the community.

For Mighty Bear, it’s really about finding people who are invested in, and emotionally attached to, the studio project, and who want to be part of the broader MightyNet ecosystem for the long term and hold Mighty Bear tokens for a long time, Davis said . It will also reward its holders with in-game items that are valuable to those who play the game.

This is important at a time when it is difficult to hold onto tokens and cryptocurrencies. The market for both has crashed during 2022, and things like the bankruptcy of FTX and others do not help to create optimism. Gives players an incentive to keep and real utility for the NFTs beyond being a collectible.

As awareness of the Web3 space grows, it’s going to be harder to cut through the noise to find the right one
communities that not only want to support a specific project, but also want to stick around for the long term.
There is already so much competition in the space, even getting awareness of a new project is tough.

“The other parts of doing things right then is motivating them to stick with it,” Davis said. “You find the right kind of person to hold it and make them believe it’s going to happen. And that if it does, that it’s going to be around for the long term. And the way to do that is to have a real game.”

The Red Carpet meta approach can help Mighty Bear build an ecosystem from the ground up the right way, or more specifically, the way they want to build: with people who share the same interests and values ​​as Mighty Bear, and who want to contribute to the long-term success of projects they are invited to.

The company recently launched the MightyNet Genesis Pass through an invite-only process. The invitees had to meet specific criteria, such as being members of other communities such as CryptoPunk, Bored Ape Yacht Club, Mutant Ape Yacht Club, CloneX, Doodles, Space Doodles, Axie Infinity landholders and more.

In addition, Mighty Bear Games launched the Big Bear Syndicate PFP (profile picture) collection, which is more accessible and more accessible. It comes in a two-part collection, the first of which was released last weekend. It’s directly tied to Mighty Bear’s upcoming multiplayer third-person web3-native battle-royale, Mighty Action Heroes, so the studio wants Red Carpet players and as such invited people from other web3 gaming communities to be part of the community.

Ahead of the BBS coin last weekend, Mighty Bear rolled out the red carpet to the gaming community. Holders of any of the following game-related collections were invited to participate in a raffle with dedicated
approval list places for their community. All the draws for positions on the approval list were released on Twitter via the @PlayMightyHero account.

The Big Bear Syndicate is MightyNet’s Gen 1 PFP collection. Being part of the Big Bear Syndicate of
holding a PFP (or more) will set players up for success in the game.

Members who own this collection will be guaranteed the earliest possible access in the world to Mighty Action Heroes, a premium Battle Royale built for the blockchain, and have additional benefits right out of the door.

Benefits for holders include using your NFTs as a PFP or an in-game avatar, playing Mighty Action Heroes before anyone else in the first weekend of early access, and hibernation for your bear characters to earn honey and exchange it for in-game rewards.

Owners will also receive special in-game skins, be able to invite friends to the Mighty Action Heroes early access squad, and gain instant access to a collection-specific section exclusive to owners of the Mighty Action Heroes Discord.

During the minting, Davis kept an eye on people who were having technical issues with wallets or accessing NFTs.

“I would say that one of the barriers to mass adoption is not only the same as the crypto procurement effort, which is big enough, but also the fact that it feels scary,” he said. “And it’s not intuitive. And so I think we as developers also have a responsibility to help the space forward. So we’re looking at ways that we can, we can help people make these things easier. So I hope that we can share a bit more about the current model.”

Regulations do not necessarily make it easier. For example, Mighty Bear Games can create the NFTs themselves and then send an NFT directly into someone’s wallet. However, if you send an NFT into the wallet of someone located in a territory where it is not allowed, you may be in violation of a country’s regulations. So people have to be responsible for claiming their own NFTs and minting tokens themselves.

Regarding the reaction to the minting process, Davis said: “People are very happy with how the team communicated, and the actual minting process on site was very smooth, very flawless. The price of the assets that we released have been pretty stable. And it shows that people really believe on the ecosystem.”

Mighty Bear Games will continue to work on the game through early access and hopefully launch the title in the middle of next year. If people wait that long, they will be rewarded.

“People who lock their tokens show how committed they are to the ecosystem. And then we reward them with endgame goodies. So we basically look at rewarding people more generously the longer they hold the NFTs,” he said. “When the game launches, they’re going to have tons of in-game items and heroes and cool stuff that they can start playing with, some of which will only be available to unlockers.”

Davis doesn’t necessarily expect a certain price to be the floor. He knows that if you only have 3% to 4% of the total supply listed at any given time, that is a healthy market.

“I think, more importantly, we’re just showing people that there is value, and there are things that come to the game, and it’s worth hanging onto them,” he said.