How does NFT help companies migrate to Web3?

PRESS RELEASE

Published on February 13, 2023

United States, 13 February 2023 – The rapid development of Web3 has seen the continuous emergence of new opportunities. Some pioneering entrepreneurs with foresight have sniffed out opportunities and stepped up their efforts to win the Web3 market. The migration of companies to Web3 is unstoppable. As a successful ecology-focused NFT project, Crazy Mars Squirrel has a lot of experience in this regard. The author was honored to invite Clement, the founder of Crazy Mars Squirrel, to share his views on how NFTs can help businesses migrate to Web3.

Clement mentioned that as common epidemic prevention is implemented, traditional companies that rely on offline operations face unprecedented challenges. Whether it is to reduce costs or increase market profits, companies must adapt to today’s international market. According to Clement, the value network such as Web3 that can granulate transactions will completely undermine traditional enterprises’ business models and cooperation format, providing unprecedented opportunities for the development of digital civilization. Migrating to Web3 is the only option for organizations to find the “second curve” of development. However, the limitations of technological progress, as well as the high costs of technology integration and unpredictable effects have kept many traditional businesses away.

“As the aboriginals of Web3, we’ve seen individuals and businesses increasingly tinker with Web3 techniques, such as launching NFTs, cryptoassets and digital goods.” Clement told us that some service companies hope to expand market share and increase brand awareness through the increase of private domain traffic; they see a huge development area for Web3, which by integrating virtual and reality in the form of “NFT+” provides innovative chances for companies to move to Web3.

In this case, Clement analyzed two ways for companies to enter the Web3 field via the “NFT+” method: the first is practiced by companies to launch digital goods and assets as NFTs; the other way is provided by NFT projects like Crazy Mars Squirrel, which refers to co-branding with native digital products from Web3.

Clement pointed out that there is a higher threshold if companies want to enter Web3 by launching “NFT+” on their own – unless it is a brand with significant influence or celebrated IPs and meanwhile backed by necessary financial and technical resources. Regular businesses face cost and time constraints, and there are also issues such as cognitive errors and market errors when transitioning to Web3. It is so difficult for companies to implement “NFT+” alone and achieve the desired results.

“I’m more supportive of how I work with native NFTs,” Clement said bluntly. “I think the way NFT enables companies to migrate to Web3 should be more in-depth and take more into account companies.” According to Clement, the vast majority of existing co-branding partnerships with NFTs are no different from paying for a celebrity (Buy Portrait Licensing). Still, the former applies to non-exclusive endorsement contracts, which will only add another sunk cost to companies once the star’s popularity dies down. It also goes against the core values ​​that Crazy Mars Squirrel upholds.

The facts show that in today’s market companies demand more “light” Web3 solutions. Some forward-thinking businesses are already using NFT as a new digital marketing method to generate buzz and increase product sales. Tiffany and Bulgari used digital products (NFT) with access to private events and launched “physical + digital” products to improve interaction and build customer loyalty; Coca-Cola and Pepsi have launched occasion-specific NFTs with special passports to the Web3 world. Customers can not only buy real goods through sales that combine physical and digital goods, but they can also try virtual goods in the digital world, successfully bringing upgrades to the customer experience.

By adopting a pain-free approach, Crazy Mars Squirrel has developed a migration path to Web3 that fits the core of businesses. Its original “NFT 1:1 Business” ecosystem construction model, which follows altruistic thinking, authorizes each unique Crazy Mars Squirrel NFT to be used only for one company, and with the authorization comes exclusive support in all aspects, from brand upgrading and marketing to ecological services. The one-stop Web3 services it offers also include business planning, NFT design and deployment, application scenario design and market trajectory expansion. By removing obstacles in content creation, game design, and operational strategy caused by cognitive differences, technical failures, and talent gaps, Crazy Mars Squirrel helps traditional businesses foster user loyalty, improve risk resilience, and achieve global reach.

As a Web3 portal for brands/enterprises, NFT can solve the problems of cognitive stagnation, technical failure and lack of talent, and realize the migration to Web3 by flexibly implementing the strategy of incremental wins based on small wins. Taking advantage of its competitiveness derived from its origin and experience in Web3, Crazy Mars Squirrel has strengthened the digitization of traditional corporate brands and created opportunities for investors to invest in digital civilization with long-term investment value, making itself a typical dark horse- project that helps companies migrate to Web3 in the form of “NFT+”.

Media contact

Organization: CrazyMarsSquirrel

Contact person: Alan

Email: [email protected]

Website:

Country: United States

Release ID: 1302232454

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