How Blockchain and Web3 are Changing Internet Marketing

Web3 and the technologies behind it have revolutionized almost all industries. Marketing, in this sense, is no exception.

In the near future, marketers will have a whole range of new opportunities to attract and retain customer loyalty. And also one of the innovations is web3 advertising. This will be a new stage in any business.

Advertisers are already being forced to change their strategies due to privacy requirements and ad blockers. Consumers want to control their online experience and not be trapped or constantly surrounded by ads. As marketers and entrepreneurs see the effectiveness of traditional advertising decline, they must look for ways to monetize projects and websites.

How is Web3 different from Web2?

The Web 2.0 world is quite the opposite; it is centralized and heavily guarded. A handful of organizations have accumulated a lot of resources: they extract, collect and store data about every user on their platform and then use this data to increase their wealth.

Nothing in the world of social media, where most marketers are now entrenched, is collaborative and community-driven, despite how often platforms use the term “community.” On social media, one person controls almost everything that happens, which is the opposite of anti-establishment. Social platforms tell you what you can and can’t do, and if you break their rules, they can delete your profile and any content you create.

It’s a world we’re familiar with, so entering a more open space can feel frustrating at first. Where codes and innovations are hosted on the blockchain free for anyone to use and share. Where ownership is shared between users, creators and organisations.

What has changed for businesses with the advent of Web3?

Everything you thought was valuable in marketing and advertising is changing, and businesses must adapt. Delivering ads is becoming more difficult and more expensive. People are tired of constantly being sold. Not only that, people are tired of being a product. Creators are tired of offering and creating value only for centralized platforms to reap the fruits of their labor.

With Web3, the rules for doing business have changed dramatically. Now creators have more options. Web3 eliminates the layers of legal red tape and middlemen that accompany content distribution.

For example, if you’re a cartoonist, you can offer digital collectibles directly to your community. If someone buys an NFT for one of your animated characters, they can use it to advertise their restaurant. Currently, it is just a commercial studio asset that combines intellectual property properties with customer retention strategies.

Conclusion

Web3 technology will open up new business opportunities. There will be many more use cases for the ability to prove digital ownership of certain assets and eliminate the middle man. The arrival of Web3 is an exciting time for marketers to not only see all this unfold, but to help shape the future.