Hong Kong fintech startup Mojodomo launches new brand ‘On-us’ to build seamless, customized and scalable incentive ecosystem
HONG KONG, TAIPEI and SINGAPORE, 25 October 2022 /PRNewswire/ — Mojodomo Holdings Limited (“Mojodomo” or the “Company”), Asia’s first performance-based voucher solution provider, today announced the launch of “On-us”, a new brand that aims to provide customers with a trusted, seamless, personalized and social brand experience through incentive solutions that integrate financial, payment and marketing technologies.
Since its inception in 2018, Mojodomo has taken significant market shares in the incentive industry and established business partnerships with around 50 large companies. On top of that, the company has partnered with organizations such as Hong Kong Cyberport and the Hong Kong Institute of Human Resource Management, supporting various exhibitions and conferences as their digital voucher solution partner to deliver value to attendees and drive deeper engagement. Leveraging the launch of On-us, Mojodomo plans to extend its solution beyond banks and insurance companies to small and medium-sized enterprises (SMEs), providing them with a robust coupon solution via the SAAS (Software As A Service) platform.
Through its own ecosystem for zero-waste incentives, the company has also integrated ESG values (Environmental, Social and Governance) into its business and marketing solutions. As Mojodomo continues to deepen its implementation of ESG principles, it will further integrate these elements into its development strategy to push forward the sustainable development of its business and industry. To this end, the company has established partnerships with ESG merchants such as Green Common, Eco-Grey, Redress and HKFYG Organic Farm, and will introduce more ESG-focused local and foreign merchants in the future.
The new brand “On-us” is derived from the English idiom “it’s on us”, which indicates when someone else will pay on behalf of a person, reinforcing that this brand experience is intended to make consumers feel rewarded with a special treat. It highlights Mojodomo’s ambition to help businesses improve marketing efficiency and more effectively use valuable marketing spend, while offering their customers the rewards they truly need and value, thereby creating meaningful social value. This vision reflects Mojodomo’s overall commitment to becoming a consumer-oriented B2B brand.
As a fintech startup, Mojodomo enables virtual card payments for instant coupon redemption and settlement between businesses and merchants through its omni-tech platform, which can also monitor coupon redemption and collect real-time consumer behavioral data. This performance-based and pay-as-you-go voucher solution not only reduces the administrative costs and waste of resources of traditional rewards programs, but also increases the return on investment (ROI). In addition, it enables marketers and sellers to better understand customer habits and improve brand experiences and interactions. Going forward, Mojodomo will operate this platform under the name “On-us”, support its own brand at the group level and use it as a base to build a trusted, seamless, personal and social incentive ecosystem that creates lifetime value for partner brands, merchants and consumers.
Dennis Shico-founder and CEO of Mojodomo Holdings Limited said: “The new ‘On-us’ brand will help showcase Mojodomo’s core values and enrich our corporate identity. In line with our mission to create greater value for brands, merchants and consumers, On-us and the company as a whole share a vision to generate and deliver impact while driving industry innovation through interdisciplinary marketing solutions.”
To date has Hong Kong-based company has opened offices in Taiwan and Singaporewhere Keith Lim was appointed SEA General Manager in June 2022. Lim is responsible for building and managing Mojodomo’s Singapore team to accelerate the expansion of its local operations. As an experienced and successful startup entrepreneur with deep expertise in the fintech industry, Lim has previously created mobile payment, artificial intelligence and blockchain platforms for major insurance companies and banks. To build up its business in the region, especially in the SEA market, Mojodomo is also aiming to raise another round of funding next year. This follows the completion of the Series A financing in 2021, with the proceeds used to support product development.
About Mojodomo Holdings Limited
Mojodomo Holdings Limited (Mojodomo Group) is a Hong Kong-based fintech startup and the inventor of performance-based incentive marketing. Founded in 2018, Mojodomo cracked the code on unredeemed coupon waste by blending fintech, martech and paytech disciplines. In 2022, the company restructured and launched the On-us brand to represent a new, consumer-oriented era for the Mojodomo Group. Supported by Hong Kong Cyberport and Hong Kong Science Park, Mojodomo Group has offices in Hong Kong, Taiwanand Singapore. For more information, please visit www.on-us.com.
About On-us
On-us, as part of the Mojodomo Group, is a new, consumer-oriented B2B digital coupon solution provider. Equipped with an application programming interface (API) for omni-channel distribution, On-us is an incentive ecosystem focused on delivering value and deepening customer relationships through customized messaging and consumer behavioral data analysis. Clients include marketers of global financial services providers, human resource management, blue chip real estate developers, not-for-profit organizations and SMEs. For more information, please visit www.on-us.com.
SOURCE Mojodomo Holdings Limited
