Holograph New Protocol bridges the blockchain gap

With increasing interest in web3 and NFTs in recent years, more creatives and businesses have taken a swing at the endless endeavors that web3 and NFTs offer. A significant problem and pain point is how creators and companies are forced to choose one blockchain and users have to go through the hassle of bridging and exchanging tokens to participate in these projects. Bridging NFTs across different blockchains poses many problems for users, with the possibility of not knowing if the bridged NFT was the original, trying to find a reliable bridge, or having multiple copies of the token on different platforms. Also, the internal NFT metadata is not guaranteed to remain with the digital asset, meaning users could lose the token’s data and remove its value.

Holograph is an innovative way for users to create, create and issue NFTs across multiple blockchains. Backed by renowned creatives across music, fashion and art such as Pharrell, Diplo, Daniel Arsham and Jen Stark to name a few, the protocol gives creators and brands more freedom to release multi-chain projects, rather than committing to a single blockchain . Nike, for example, runs its Swoosh NFT project on the Polygon blockchain, but the NFT collaboration with RTFKT runs on Ethereum. As one company that has to run multiple projects on different blockchains, this can make it difficult for fans who have to commit to multiple platforms. Holograph eliminates the complication of projects using only one blockchain by introducing a true native multichain digital asset infrastructure integrated into the web3 ecosystem. The protocol allows digital assets created in Holograph to be natively and simultaneously minted across multiple blockchains, and they can be seamlessly connected across different blockchains, all in one interface. This gives creators and businesses the resources to create digital assets that are faster, cheaper and more accessible.

Holograph provides a more streamlined solution to multi-chain NFTs without losing valuable data. With patented technology (holographing), the protocol has an innovative contract implementer that gives non-fungible and fungible tokens the ability to connect through Ethereum Virtual Machine compatible blockchains while keeping the digital asset’s data intact, including important authentications such as smart contract address and token ID. “There is no longer any reason to limit your business to just one blockchain network,” said Jeff Gluck, CEO and co-founder. “Holograph unlocks maximum commerce, audience and liquidity across blockchains. For anyone releasing digital collectibles and other token projects, this is the way forward.”

Holograph is live and currently on Ethereum, Polygon and Avalanche with more blockchains on the way. Holograph has already distributed over 2,500 NFT collections in the first two weeks since launch. For more information and the latest news about the platform, follow Holograph on Twitter (@holographxyz)and to get started creating on Holograph, go to holograph.xyz.

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