HK Palace Museum launches NFT giveaway campaign to commemorate 100th opening day
The Hong Kong Palace Museum (HKPM) has launched another NFT giveaway campaign commemorating the opening of the museum for 100 days and to promote the appreciation of Chinese culture through innovative technologies.
Since opening on July 3, the museum has welcomed 500,000 visitors within four months, according to the release. Ssponsored by Animoca Brands and its invested company NFT First Social Wallet DTTDHKPM will be giving away a total of 1,000 commemorative NFTs to visitors, which are based on images of specially designed tickets, each in a unique color scheme.
Purchasers of admission tickets who have purchased via West Kowloon Cultural District’s (WKCD) ticketing platforms (i.e. HKPM website, WKCD website, WKCD mobile app and Cityline website) for admission to HKPM from 2 July to 25 October 2022 are invited to to register for Minne NFT. The registration period will be from 15 to 20 November 2022. The first 1,000 qualified registrations with the required information will receive the NFT on a first-come, first-served basis.
Louis Ng, Director of HKPM welcomed the 500,000th visitor at the museum’s entrance and presented her with a free one-year HKPM Friends Membership, a commemorative specially designed ticket and other souvenirs.
“We are thrilled to celebrate the milestone of receiving 500,000 visitors within four months of the museum’s opening. The remarkable number of visitors and length of stay in the museum demonstrates the community’s passion and support for the Palace Museum culture,” said Ng
“We would like to express our heartfelt gratitude to the community and will continue to present innovative, multifaceted and high-quality exhibitions. We look forward to welcoming tourists from Mainland China and the rest of the world to the museum, to promote to them the splendor of Chinese culture and promote cultural exchange between the world’s civilizations,” Ng added.
NFT’s giveaway campaign is a new marketing strategy among brands and authorities. Back in March 2021, the hotel chain JEN by Shangri-La unveiled a giveaway of an NFT artwork featuring Bruce Lee and encouraged consumers to enter the giveaway by tagging a friend and following the Instagram page. The giveaway campaign covered eight cities where JEN is present, including Hong Kong, Beijing, Singapore, Manila, Penang, Johor, Shenyang and the Maldives.
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