Gossip OM Gossip: Blockchain for Good with new board member of the Hedera Govern Council, Tasker Generes of ServiceNow

Founded in 2004 by Fred Luddy, ServiceNow is dedicated to creating more efficient workflow systems to optimize productivity. With a digital-first business model, the organization works with companies to optimize IT workflows, employee workflows, customer workflows and creative workflows, primarily using cloud-based software. The ultimate goal is to digitize and automate siled processes to improve employee experience as well as the experiences of those a company works with.

Looking to the future to see what’s next, Tasker Generes, VP, Global Head – Vision & Innovation at ServiceNow, recently joined the Hedera family as a board member. Generes sat down with Gossip OM Gossip podcast host Zenobia Godschalk, SVP of Communications at Swirlds Labs, about why ServiceNow decided to merge with Hedera. He opened the conversation by discussing what brought the company to its current state.

Founded to make work easier. “We started out as an IT ticketing system. We’re still relatively well known as that IT ticketing system, that system that helps you run your IT department. But we’ve done so much more since then, we’ve went back to our roots that Fred created for us so we could really focus on what enables an experience What makes it easier for people to do the work they want to do, whether it’s their employees, customers – any part of the business — all the way,” Generes said.

Joining Hedera will allow ServiceNow to help build trust with its customers within the workflow ecosystem. Distributed ledger technology (DLT) is one of the best ways to create reliable workflows. Working within the Hedera ecosystem will allow ServiceNow to envision new ways to fill the gaps in the current service landscape. As the company serves 80 percent of the Fortune 500 companies, working towards improved trust and security is critical.

To maximize opportunity, ServiceNow will continue to use processes that led to success in the past. For example, when the company partnered with Microsoft for cloud management, they spent the time necessary to develop successful workflows before bringing in multiple cloud management clients, including AWS, GCP, and Google. With Hedera, they wanted to work with actual use cases from customers to sort out workflow and processes before bringing in more customers in this area.