Globant names metaverse, blockchain as top tech trends in 2023

Metaverse and blockchain technology will take center stage in 2023, according to Globant’s latest Tech Trends report.

Metaverse

The tech giant believes the potential of the metaverse will be put to the test this year, and whether it sinks or swims remains to be seen. The report said billions have been invested in the promising technology and markets are “eager to see some truly impactful and real-world applications of this new promise.”

According to the report, there are signs of mass adoption on the horizon – with tech giants like Meta investing in the metaverse, it’s only a matter of time before the barrier to entry is lowered and overall costs are reduced.

Globant said the proliferation of metaverse technology will lead to the creation of new roles and jobs needed to sustain growth and progress.

Globant’s SVP Studios Agustin Huerta believes gaming is the main driver behind metaverse technology, and developments in the sector are already impacting other industries in “profound ways.” He added that the foundation the sector is building in the metaverse will eventually be incorporated into almost every industry imaginable.

Huerta also said that Ed-tech and life sciences are already looking at how to use the metaverse to innovate learning experiences. Businesses are also looking at using the metaverse to train employees and improve customer interaction.

Huerta added that each company must find its place in the metaverse.

Globant’s global CTO Diego Tartara said:

“What I do know is that the metaverse today is what the internet was in the early 2000s, or the late 90s. We are taking the first steps towards something that will change a paradigm for how we live digital experiences.”

Globant said blockchain technology has proven its value and utility over the years, and brands are now exploring how they can use the technology to create new experiences for the younger generations.

The report said the industry will begin using NFTs in new ways as the world moves past the “jpeg era.” NFTs will no longer be synonymous with digital art, as brands are expected to develop “nuanced, personal and commercial” ways to use the technology to engage users.

Globant expects the gaming, financial and entertainment industries to be most impacted by blockchain technology over the next two years.

However, the report noted that education and awareness of web3 is still lacking among professionals. According to a 2022 survey, 60% of managers consider themselves “unfamiliar” with web3 technology and applications.