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Get excited for the final round of Lamborghini’s 8-month NFT campaign
Automobili Lamborghini’s eight-month journey celebrating its 60th anniversary concludes with a memorable NFT campaign: The Epic Road Trip. Essentially, these exclusive phygital collectibles unlock real-world benefits and experiences that carry the high-end brand’s signature style. From VIP tours to insights into upcoming car models, this drop is one of a kind – so let’s find out more!
“The Epic Road Trip” Lamborghini NFTs: What you should know?
This spring, Automobili Lamborghini aims to reward its most ardent fans with limited edition NFTs made with INVNT.ATOM™ and Web3 Pro™. The “Epic Road Trip” collection contains themed digital resources with utility in the metaverse and real life.
As an NFT holder, your main benefits are:
- VIP tour of the Lamborghini Sant’Agata headquarters;
- GLB Lamborghini file for Metaverse;
- VIP insight into the latest Lamborghini vehicle;
- A sketch of “Centro Stile” by Mitja Borkert, the brand’s head of design.
In addition, each holder will get access to the Lamborghini Discord channel, exclusive wallpapers and other surprises. Each collector who has purchased at least two “Epic Road Trip” NFTs will also receive a commemorative item marking the brand’s 60th anniversary.
The final NFT release of the collection will launch between March 20-23 on the official platform.
How does The Drop attract new NFT collectors?
To celebrate Lamborghini’s 60th anniversary, the brand will offer a commemorative NFT to every client who visits Lamborghini dealerships or attends physical celebrations. Consequently, participants will be able to claim their collectibles via QR codes. This innovation supports the NFT market in general by educating the large audience on Web3 and its capabilities.
“The Epic Road Trip is the latest example of our unconventional approach, which has driven us for six decades,” said Marketing Director of Automobili Lamborghini, Christian Mastro. “As we celebrate 60 years of forward thinking, we want to reward customers and fans past, present and future for their loyalty – and give them a chance to further engage and connect with the brand.”
