GCash introduces GCrypto NFT Hub with local artists

Digital art continues to grow globally with the Philippines rising as an emerging market for artists and collectors. A study by Finder in 2022 showed that the Philippines ranked seventh in the world for NFT (non-fungible token) adoption.

Filipinos can now explore the world of NFTs as GCash, the #1 Finance Super App, introduces the GCrypto NFT Hub. Users can now easily discover and purchase NFT art, supporting their favorite homegrown artists.

GCash has partnered with homegrown NFT marketplace, Likha, and popular art gallery, Vinyl on Vinyl, for the release of its first GCrypto NFT collection: The House of Ohlala, by Filipino contemporary artist Reen Barrera.

“We are thrilled to partner with renowned artist, Reen Barrera, for his first ever NFT collection as we unveil the new GCrypto NFT Hub,” said Jong Layug, GCash Head of Wealth Management. “Through the GCrypto NFT Hub, we hope to provide Filipino artists with a platform to bring their digital art to a wider audience, while giving more Filipinos access to purchase their first NFT art.”

“I personally use GCash on a daily basis and surely, many Filipinos also rely on the app for their hard-earned money. To get NFT, you need a digital currency. And what is the most trusted e-wallet app? It’s GCash,” said Reen Barrera “For someone like me who is afraid to venture into something new like NFTs, I would have peace of mind knowing that I am with a company I trust.”

During the House of Ohlala launch at The Astbury, Makati, hosted by NFT enthusiast Mikael Daez, members of the NFT and art community came together to celebrate, and get the first dip at Barrera’s first NFT collection.

Barrera’s NFT project has a collection of 1000 NFTs built on the Polygon blockchain, with each NFT being sold for 80 MATIC. The House of Ohlala includes unique utility features. NFT holders have a chance to win one of the four Ohlala statues to be raffled off every quarter, they can get exclusive access to artwork and merchandise, and be whitelisted for future collections. Owners of the 10 edition 1 of 1 NFTs will also receive free Giclee prints of their digital collectible.

The collection is based on Barrera’s most popular character, Ohlala, which is a soft commentary on socio-economic classes. Ohlala’s head is covered with canvas cloth to symbolize that each of us, regardless of our economic background, has the ability to design our own destinies. Ohlala’s face is also decorated with symbols and patterns, based on the idiom “it’s written all over your face.”

Get first dibs on legit NFT through GCrypto NFT Hub

The GCrypto NFT Hub will feature digital art created by well-known and upcoming local artists, such as National Artist Larry Alcala through a collaboration with Scarletbox.io, Extraordinary Friends x TRNZ and Monster Mayhem by Distort Monsters. Upcoming collections include artworks by contemporary artist Bitto, and national artists Botong Francisco and Vicente Manansala.

Ready to own your first NFT artwork and discover more artists? Get first dibs on curated and legitimate NFTs through the GCrypto NFT Hub (https://www.gcash.com/services/gcrypto/nft)! Kaya Mo. I-GCash Mon.