GameStop expands NFT Store to ImmutableX
Important takeaways
- GameStop has launched its NFT marketplace on ImmutableX, a Layer 2 network for Ethereum.
- The company first launched its marketplace with support for rival network Loopring this year.
- This new support for ImmutableX will give customers access to the best Web3 games and millions of NFTs.
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GameStop has launched its NFT marketplace on ImmutableX, which provides access to collectibles on an additional network.
GameStop adds ImmutableX support
GameStop expands its NFT marketplace.
According to a press release, GameStop has added support for ImmutableX to its non-fungible token marketplace.
The expansion is expected to reach tens of millions of customers and will provide access to major Web3 games such as Gods Unchained, Guild of Guardians and Illuvium.
As a Layer 2 network, ImmutableX will also allow users to create and trade NFTs without paying Ethereum gas fees or contributing to carbon emissions.
Robbie Ferguson, president and co-founder of ImmutableX, said the integration with GameStop is an “important step forward as Immutable brings the next billion players to web3 gaming.” He added that the integration will “provide access to millions of additional NFTs.”
GameStop and ImmutableX announced a partnership in February that includes a $100 million grant fund to promote the production of new games. It also provides integration between ImmutableX and the GameStop wallet, as well as provided activations for Immutable Games Studio.
GameStop launched its NFT marketplace in July with initial support for Loopring, a competing Layer 2 network for Ethereum. Although GameStop’s marketplace has 818 Loopring collections and only 17 ImmutableX collections, ImmutableX provides access to NFTs directly integrated with games as opposed to standalone collectibles.
GameStop now lists a total of 102,100 non-fungible tokens, nearly double the number it listed at launch in July.
Based on data from DappRadar, the marketplace has been moderately successful, as 2,900 users have traded $662,000 worth of NFTs in the past week.
GameStop’s stock ( GME ) has risen 14% over the past five days, although this appears to be due to regular investor activity rather than anticipation of the NFT features.
Disclosure: At the time of writing, the author of this piece owned BTC, ETH and other digital assets.
