Tags in this story
Gamefi project Oasys aims to grow Blockchain Gaming in Japan through YGG Partnership – Blockchain Bitcoin News
Oasys, a gaming-oriented Japan-based Web3 project, is partnering with YGG, a blockchain gaming guild, to expand blockchain gaming in Japan. The partnership involves using YGG resources to promote game projects built on top of the Oasys ecosystem, giving developers from around the world an opportunity to enter Japan’s gaming market.
Oasys aims to open up Japan’s gaming markets to developers worldwide
Oasys, a gamefi-oriented blockchain (with “gamefi” basically meaning the intersection of gaming and finance), aims to leverage its position as a Japan-based project to provide resources for foreign developers to access this significant the gaming market. On November 2, the company announced a partnership with YGG, a gaming guild, that will allow products built using Oasys’ services to enjoy specific marketing and advertising assistance to improve the performance of those products in Japan.
The goal of Oasys is to expand the blockchain gaming ecosystem in Japan, which is one of the leading gaming markets in the world. According to the “Global Markets Report 2021,” created by Newzoo, Japan is currently the third largest market for gaming revenue around the world, behind China and the United States. The sector recorded gaming revenues of $22.9 billion in 2021, with 75.62 million players actively enjoying these experiences.
Oasis founder and CEO Daiki Moriyama reinforced the importance of Japan as part of the future of blockchain gaming. About this he stated:
As the third largest gaming market in the world, Japan’s gaming credentials are well established. With the government continuing to invest in building the local Web3 infrastructure, there is now huge potential for blockchain gaming to grow globally with Japan as a launch pad.
Difficulty entering the Japanese gaming market
Oasys wants to capitalize on the difficulties that foreign companies face when trying to enter the Japanese market. Around 99% of the games played in Japan are local, and while the revenue is huge, only 15% goes to foreign companies. This is because localization is more than just language translation, and may involve changes to games to better approach the Japanese user base.
Tetsuya Fujiwara, a co-founder of YGG Japan, seems positive about what YGG can offer developers outside of Japan through this alliance. Fujiwara believes that YGG will help global developers overcome the obstacles that the market presents by using its knowledge of games. He stated:
With reduced barriers to entry, we can bring more users into the blockchain gaming space and improve the ecosystem for everyone. Our partnership with Oasys will help us reach even more developers building compelling blockchain games for the future.
This partnership comes after Oasys announced that it was launching phase one of its main network on October 25th, with support from companies such as Bandai Namco, Square Enix, Ubisoft and Sega.
What do you think of Oasys’ collaboration with YGG? Tell us in the comments section below.
Image credit: Shutterstock, Pixabay, Wiki Commons
Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or an endorsement or recommendation of products, services or companies. Bitcoin.com does not provide investment, tax, legal or accounting advice. Neither the company nor the author is directly or indirectly responsible for damages or losses caused or alleged to be caused by or in connection with the use of or reliance on content, goods or services mentioned in this article.
