Fund to give NFT projects better community tools to navigate launch blues – CryptoMode

NFTs are the future of marketing, customer engagement and loyalty. True digital ownership is what enables local communities to have an ownership stake in what they build and that ownership is cradled in NFT technology. These NFTs are much more than just pictures of monkeys. Rather, they are a set of keys to a shared mission, a membership card to an exclusive club, a loyalty or incentive program, and the pillars around which ecosystems of community and value can surround. Despite all the hype, they are still in their infancy and their true potential remains only fleetingly explored.

One of the main tools of an NFT in a collection is the connection it provides to the community of co-owners and the project itself. Any organization, initiative, community, project or group that uses NFTs to grant membership does so to establish the community as a beneficiary of its activities. Find out is an all-in-one NFT platform for community engagement that helps projects manage the community of owners once the collection is released. It helps project managers measure the success of their initiatives, identify key participation metrics and capture and return value to their communities.

After the launch: The Real Challenge for NFT Projects.

A company has made a successful NFT launch. Leveraging Discord, Twitter and Telegram channels, and adding some marketing muscle through their traditional channels, they have now built a strong web3 presence with their brand.

Then it becomes more difficult. 99% of NFT collections, even those that sell out quickly, fail to engage their community long term. Keep the focus on your communities, deliver genuine roadmaps, and create meaningful tools that set your collection apart. These are the difficult tasks.

NFTs need community management tools to succeed

It’s a task made more difficult by ineffective community management tools. It is difficult to measure the success of a community. Discord emoji reactions are a difficult metric to measure, and membership numbers are easily inflated. The hyper noise of the social internet, and analyzing it properly, is a key area that companies, both traditional and web3, are constantly trying to improve – and NFT projects are no different. Trading data can be skewed by just a few high-frequency players, or even robots. And the floor price can fluctuate not only due to broader market trends, but price movements in the denominated token itself.

Even more problematic is the inability to combine on- and off-chain data to build a broader picture of the community and have easy channels to interact. World of Women, a prominent NFT collection, says “our technology team manually combines data from sweepstakes and other sources”. It’s desperately inefficient – and could be so much easier. Another big problem is simply knowing what society wants. A team can spend hundreds of hours organizing a token drop for their holders, or building a browser game where they can use NFT, not realizing that their community really wants a whitelist for other projects, or vice versa.

It all leads to wasted time and benefit that no one needs or wants. For bedroom startups just figuring it out, that might be fine, but for bigger brands like Budweiser and Gucci that has entered the NFT space, it is an expense they cannot afford, and could damage the trust they are trying to develop in web3. These brands already have loyal customers, and those loyal customers are happy to buy their NFT, but the brands are still clueless about how to exploit the newly acquired market segment in web3.

How Fundle creates tools that engage communities

Fundle solves all this. It analyzes NFT holders on-chain, tracks engagement behind Discord and Twitter, and allows issuing custom forms to capture data. These critical metrics are combined into a single view, where you can see at a glance which campaigns and actions are making a lasting impact. The custom forms Fundle allows you to issue can act as claim pages for various tools offered by an NFT. So if you were distributed an associated token, you could capture data from the community as it comes to claim it, and record footage more efficiently and easily, rather than having to dive deep into chain analytics yourself just to become less useful and searchable data at the end of it.

This real-time overview gives project owners and companies that have launched NFTs a powerful way to understand the success of their various NFT collections and the ongoing engagement they are enjoying. In addition to tracking on-chain activity, you can combine the data with that data from off-chain initiatives to form a comprehensive picture of exactly what makes your community tick.

Know your supporters with Fundle’s engagement platform

Projects and companies interested in taking advantage of Fundle’s tools can go to their website to schedule a demo. After that, they will be included in the closed beta program. The beta will be free for businesses and Fundle hopes to work closely with organizations using its tool to get the best possible feedback and ensure it meets their needs.

NFTs and their ability to bind communities together will continue to take market share away from traditional web2 influencers and loyalty programs. As more brands and individuals become comfortable using web3 – in part due to tools like Fundle helping to drive it forward – NFTs will be a standard way for projects and followers to interact. Fundle has already worked with high-profile pilot customers for their enterprise services, and when their beta launches many NFT collections with strong communities will be eager to use their services and get the data they need to take their project to the top.

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