From point of sale to pain points, insights from a Fintech boss on how to succeed in cannabis

After the overwhelming success of last year’s 4/20 business event, Benzinga Cannabis Capital Conference returns to Miami Beach on the 11th-12th. April 2023 with events taking place at the same time on two stages at the historic site Fontainebleau Hotel.

As part of celebrating the individuals, entrepreneurs and organizations doing amazing things in the cannabis industry, Benzinga will feature Ryan HamlinCEO and co-founder of POSSIBLE (CSE:PBIT) a FinTech, working exclusively in the cannabis industry.

Hamlin, who has worked as an executive at Microsoft, managed teams of over 1,000 people and over $500 million in revenue and has served on several startup and non-profit boards. He co-founded POSaBIT in 2015, to deliver blockchain-enabled payment processing and point-of-sale for cash-only businesses and solve cannabis pain points with an all-in-one solution that is compliant and user-friendly.

From point of sale to pain points

Pain points are specific issues that current or potential customers face in the cannabis market, and include any problems the customer may experience along the journey. To address pain points, POSaBIT released POSaBIT 2.0, its next-generation cannabis point-of-sale platform in November 2022.

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“The release of POSaBIT 2.0 gives our users an improved experience; simple as that,” Hamlin noted at the time. – We are extremely proud of what we have achieved here. By building on an already loved platform and methodically taking feedback from our sellers, the industry at large, and our own internal team, we’ve managed to keep what customers love about POSaBIT, add key features, improve other features, while maintaining a streamlined UI for a better user experience.”

Built on nearly a decade of industry experience, careful user research and customer feedback, POSaBIT 2.0 offers an intuitive experience. The POSaBIT team focused on optimizing the day-to-day experience of bidders, managers and owners – whether at a small retailer or a growing MSO.

As the cannabis industry anxiously awaits federal legalization, some retailers may be feeling strapped for cash. And a digital sales system like POSaBit can contribute to efficient growth and their transition from cash to cards.

Join us in April at the Benzinga Cannabis Capital Conference and stay at Miami Beach’s historic Fontainebleau Hotel. Don’t miss your chance to hear about future market forecasts and worldly advice on investing and financing from those embedded in the cannabis industry. Are you ready?

Buy tickets HERE before the prices go up. Book your room HERE.
Photo credit: Ryan Hamlin – Cascade Creatives on Shutterstock and image on LinkedIn.

© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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