Free crypto and guacamole promo codes are available

Chipotle Mexican Grill has turned its “buy the dip” stock market strategy into a new game, giving away $200,000 in cryptocurrency and 650,000 promo codes for 1-cent guacamole and Queso Blanco.

Why it’s important: Businesses are looking to build loyalty with special day promotions like last week’s National Sausage Day and National Ice Cream Day to build larger customer databases.

Driving the news: The game starts at 10 a.m. PT Monday on a special website and will be held daily through July 31, which is National Avocado Day, the chain announced Monday.

Meanwhile, Chipotle said it accepts digital currency, including cryptocurrency, nationwide through a partnership with Flexa.

• Through a Flexa-enabled app, Chipotle customers can use 98 different digital currencies, including Bitcoin, Ethereum, Avalanche, Solana and Dogecoin to pay for their burritos.

What they say: “We will continue to leverage crypto to connect with new and existing Chipotle fans,” Curt Garner, the chain’s chief technology officer, said in a statement shared with Axios.

Between the lines: Cryptocurrency prizes will be purchased at market value on the date each cryptocurrency prize is fulfilled, Chipotle said in the promotion’s fine print.

• Prizes will be deposited into each verified winner’s Coinbase account.
• A Coinbase account is required to claim a cryptocurrency prize, according to the fine print.

Flashback: Chipotle became the first US restaurant chain to launch a cryptocurrency giveaway through its “Burritos or Bitcoin” Burrito Day promotion in April 2021, the company said.

Chipotle Buy the Dip game

Chipotle’s game will be open from 10am to 6pm PT every day through July 31st and players will have three chances to win a day.

• How it works: Go to the game page and click “Play Buy The Dip” where you will be prompted to log into your Chipotle Rewards account or create a loyalty account.
• During the game hours, players will come to a “How To Play” screen that provides instructions for the “Buy The Dip” game and can start the game by clicking “Play Now”.
• Players will press “START” to make the crypto line chart move, then click “BUY DIPPA” for a chance to win free crypto, 1-cent guac or 1-cent Queso Blanco.

• If players win a prize, they will have 15 seconds to “Claim” it or “TRADE” it for a chance at another prize. If players do not win a prize, they can click “TRY AGAIN” for another chance.

Chipotle Avocado Day Deal: Guac Promo Code

Chipotle also has a National Avocado Day deal for its Chipotle Rewards members on the website or app on Sunday.

Details: When buying a regular main course, get a side or guac spread on the main course for one kroner with promotion code AVO2022 in the digital till.

• The offer is only valid on 31 July during normal opening hours and is limited to one per transaction, while stocks last.
• It is not available in restaurants or on orders via third-party delivery platforms.

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