FOX, Blockchain Creative Labs Launch ‘The Masked Singer Experience’
“The Masked Singer Experience” graphic courtesy of FOX
Wednesday 15 February 2023 at 17.25
Newly added interactive features to go live today, timed to season nine premiere of singing competition series, with dynamic fan club, live show voting, token-gated exclusive video content and online reward store
As season nine of “The Masked Singer,” TV’s No. 1 unscripted series, debuts tonight, FOX and its Web3 media and creative technology company Blockchain Creative Labs (BCL) will launch “The Masked Singer Experience,” an evolution of the song. the competition’s digital fan community with new interactive features including live show polls, exclusive token-gated video content, a score chart and an online rewards store at maskverse.com.
During episodes throughout the season, fans will be able to scan QR codes on air to play along and vote for which character they think will advance to the next round. By participating, fans can level up their “Loyalty Pass” and purchase “The Masked Singer Stars,” season nine generative costume art created by renowned artist Waxbones, to gain deeper access to the experience. Points will be awarded to star holders based on the amount and accuracy of the votes they have cast throughout the season. A total of 1,050 “Masked Singer Stars” will be available for purchase for $49.99 (approximately, subject to change, based on the current market price of MATIC), with fan ownership of the stars ranked in an extensive leaderboard on the website.
On February 22, star holders will be able to see exclusive behind-the-scenes content and confessions from this season’s contestants. Starting mid-season, “The Masked Singer Experience” will launch an official online store where fans will be allowed to redeem points for a variety of digital goods and other items, and be ranked against other fans on a points-based leaderboard. Points and rewards from “The Masked Singers” original digital fan club launched in 2021 will be honored in “The Masked Singer Experience”.
Editor’s Note: Fan voting will not affect the outcome of the series.
BCL partners with MoonPay, a leading provider of Web3 infrastructure; Web3Auth, a leading multi-party wallet infrastructure company; Alchemy, a comprehensive developer platform; and Web3 innovation studio Props Labs to improve “The Masked Singer Experience”. Fans will be able to enter the experience using either social media accounts or existing wallets through Web3Auth; purchase tokens by credit card through MoonPay and mint them via MoonPay’s HyperMint platform; and receive redeemable points through Props Labs’ rewards platform. The experience’s innovative blockchain development also uses Eluvio’s novel Content Fabric for video distribution.
“The Masked Singers” ninth season debuts tonight at 8 PM ET. This past fall, season eight of the series averaged 7.3 million viewers across multiple platforms and ranked as TV’s number one unscripted entertainment series for the fourth consecutive year. The Thanksgiving episode of “The Masked Singer” marked the night’s highest-rated entertainment telecast across both broadcast and cable in over three years, and was FOX’s No. 1 Thursday entertainment show in more than six years.
