Ford NFT, virtual cars appear on leaked trademark applications; Does it mean entering the metaverse?

Ford’s NFT and virtual cars were spotted on recently leaked trademark applications.

(Photo: Photo by Robert Cianflone/Getty Images)
A general view of the Ford logo in front of the V8 Supercars Clipsal 500 at the Adelaide Street Circuit on February 26, 2015 in Adelaide, Australia.

If this is true, the giant automaker may be trying to tap into the rising metaverse industry.

The documents were first disclosed by Mike Kondoudis, an attorney at the USPTO (United States Patent and Trade Office).

“The company has filed 19 trademark applications for all its major brands and claims plans for,” Kondoudis said via his official Twitter posts.

Is Ford entering the Metaverse?

According to Gadget 360’s latest report, the newly leaked trademark application files suggest that Ford is entering the metaverse.

(Photo: Darrell Ingham / Allsport)
A close-up of the Ford logo with an American flag during the Honda Grand Prix of Monterey, featuring the Shell 300, part of the CART FedEx Championship Series at Mazda Raceway at Laguna Seca in Monterey, California. Mandatory

Also read: Ford Mustang Mach-E opens pre-orders for 2023 model, price increase will take effect

Based on the screenshot provided by Kondoudis, the upcoming NFT and virtual vehicles include Ford’s top models, such as the Bronco, Mustang, Explorer, F-150 Lightning, Lincoln and other models.

Apart from these, the trademark applications also revealed that Ford is planning to launch downloadable virtual goods.

These include computer programs containing automotive components and accessories.

Virtual clothing for online fairs, which will be conducted in the metaverse, is also expected to arrive.

Other Metaverse plans for Ford

Apart from the aforementioned NFTs, virtual cars and other digital goods, the giant American multinational carmaker may also be working on a new digital marketplace.

This platform is expected to promote other companies’ digital artwork.

Ford’s metaverse plan was revealed after the company’s CEO, Jim Farley, announced that they would be implementing massive job cuts.

At the time of writing, Ford isn’t the only automaker interested in the growing metaverse industry.

Hyundai, Toyota and Nissan also announced their plans to enter the virtual world.

On the other hand, Bently and Lamborghini have already launched their NFT collections.

All efforts from other car manufacturers clearly show that the automotive industry and the metaverse world may soon merge, creating a new virtual experience.

For more information on Ford’s metaverse plans, visit this link.

In our previous report, a metaverse AI previously joined America has talent and could go to the semi-finals.

A Chinese metaverse company decided to appoint an AI-powered humanoid robot as their new CEO.

For more news updates on the metaverse and other similar tech topics, keep your tabs open here on TechTimes.

Related article: Ford updates BlueCruise driver assistant with automatic lane change

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Written by Griffin Davis

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