Footwear Giant Adidas Originals teams up with renowned NFT artist Fewocious
FEWOCiOUS and adidas Originals announce new artistic collaboration with the launch of an NFT collection later this month.
In a groundbreaking partnership that combines art, culture and innovation, adidas Originals has teamed up with pioneering artist FEWOCiOUS to create a new NFT collection. Pushing the boundaries of creativity and embracing the world of Web3, this collaboration promises to deliver a captivating mix of physical and digital products.
FEWOCiOUS, also known as Victor Langlois, is a 20-year-old artist who has taken the art world by storm. Recognized as one of the leading artists in the Web3 community, he has garnered acclaim for his playful style, bold aesthetic and deeply personal approach.
Through his artwork, FEWOCiOUS shares his journey as a transgender youth, using vibrant colors and captivating imagery to tell his life story. In an announcement on Twitter, adidas Originals introduced the partnership and expressed excitement about the artist, who “embodies a youthful energy that lives within the flow of his work and explores The Art of Play.”
Introducing @adidasOriginals x @FEWOCiOUS?
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Embrace a harmonious collision of perspectives as we enter a new frontier of collaboration with @FEWOCiOUS 👟
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Having built a reputation for his bright aesthetic, the artist embodies a youthful energy that lives in… pic.twitter.com/F10Q0nwQ75— adidas Originals (@adidasoriginals) 13 June 2023
This collaboration between FEWOCiOUS and adidas Originals came from previous work at Art Basel Miami last year when the artist collaborated with adidas Studio for an installation.
To launch the collection, Adidas Originals and FEWOCiOUS will introduce a limited edition Trefoil Flower Mint Pass. This special pass will be available from 22 June. It will provide access to exclusive products and also unlock the opportunity for NFT holders to redeem a free artist-designed Campus 00 sneaker. See a sneak peek at the sneaker art here on Twitter:
Enter the art of playing with @FEWOCiOUS as we explore the possibilities of a world where art imitates life and life imitates art, blurring the physical and virtual landscape of the Campus 00s.
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Coming June 22 👉 pic.twitter.com/QS9TkKy9Hd— adidas Originals (@adidasoriginals) 13 June 2023
FEWOCiOUS expressed its excitement about this milestone partnership:
“Working with adidas is a real dream come true. I can’t believe I was painting adidas shoes in my bedroom by myself four years ago and now I officially get to collaborate with them! This is one of the longest projects I’ve ever worked on and it’s so hard to keep things a secret – I just want to shout it from the rooftops! I truly believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be a part of that journey with me.”
This collaboration represents not only an artistic milestone, but also a technological breakthrough for adidas. For the first time, the brand will release a token-gate, NFC-branded sneaker tied to a limited edition NFT.
In addition, a selection of NFT holders from their wider ecosystems will also have the chance for early access before the public sale later that day.
Footwear brands step up cooperation in Web3
This collaboration is one of many brand partnerships, which seek to expand the boundaries of creativity in the Web3 community. The fusion of technology, art and fashion pushes the boundaries of ingenuity.
The partnership between FEWOCiOUS and adidas Originals means a convergence of ideas, where art, fashion and technology intertwine. Leading brands such as adidas, Nike, Hugo Boss and Gucci see the potential of Web3 to expand their existing communities and create loyalty in ways previously unimaginable.
Also, brands are increasingly venturing into the realm of non-fungible tokens (NFTs) to experiment with product design and brand awareness. Delving into the world of digital collectibles, footwear brands such as adidas Originals are exploring the potential of Web3 opportunities. Recently, Nike Virtual Studios made headlines by announcing its partnership with EA Sports to introduce customizable virtual clothing to the gaming community.
These collaborations demonstrate the growing interest and curiosity of brands to leverage NFTs and digital assets to engage audiences and tap into the new landscape of digital commerce.
