Food chain giant Chipotle shows that Bitcoin, Ethereum and Crypto can still work in marketing despite recessions
The ongoing cryptocurrency decline has caused some investors to lose their appetite, but American barbecue restaurant chain Chipotle has a plan on how to use crypto to market its jalapeño-rich food.
The American fast food chain has unveiled a new interactive game called “Buy The Dip” where players are eligible to win more than US$200,000 in free crypto, as well as US$0.01 guacamole and Queso Blanco promo codes until the end of this. month. The online game will be open between 10:00 PT (17:00 UTC) and 18:00 PT each day.
The initiative shows that even during a market downturn, large companies use their marketing budgets to compete for crypto users, who are perceived as an attractive customer segment eager to spend their money on services and entertainment.
A study from 2021 by Finder.com found that younger generations dominate the ranks of crypto investors, with millennials leading the way at 44.3% and Gen X ranking second at 28.6% respectively.
The latest venture marks another crypto-focused initiative to be undertaken by Chipotle. Under its partnership with crypto payment company FlexThe restaurant chain currently accepts a variety of cryptoassets as payment, including bitcoin (BTC), ethereum (ETH) and dogecoin (DOGE).
Players can compete to win amounts of each of the above cryptos.
“Chipotle first delved into the crypto space in April 2021 when it became the first US restaurant brand to launch a cryptocurrency giveaway through its ‘Burritos or Bitcoin’ campaign, which handed out [USD] 100,000 in Bitcoin to celebrate National Burrito Day,” according to the statement.
Chipotle Chief Marketing Officer Chris Brandt said the chain aims to “build the next generation of Chipotle fandom by connecting with the Web3 community”.
The game is open only to legal residents of the United States who are 18 years of age or older and have a Chipotle Rewards account.
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