Fintech Start-Up Union Credit Selects William Mills Agency for Public Relations Services
ATLANTA, April 19, 2023–(BUSINESS WIRE)–William Mills Agency, the nation’s largest independent public relations and marketing firm specializing in the financial services industry, has been selected by Union Credit for public relations services. The fintech startup is building a digital loan marketplace for credit unions to deliver creditworthy consumers fixed offers of credit with one click in their daily retail and financial experiences.
The William Mills Agency will run a PR strategy to increase brand awareness of the Union Credit name, as well as showcase the company’s first-to-market one-click consumer loan to new member prospects. In addition, this strategy will increase the visibility of this user-friendly lending solution to potential new credit union members.
“While credit unions have traditionally had a challenging time acquiring new members, Union Credit allows them to better compete with fintechs and larger banks in the lending arena, which in turn can help increase new members,” said Scott Mills, president, William Mills Agency. “We appreciate the opportunity to partner with Union Credit to achieve their goals and company benchmarks.”
“We are thrilled to have William Mills Agency drive our public relations strategy,” said Dave Buerger, CEO, Union Credit. “Their deep knowledge and experience working with financial technology companies is a great asset to us and we look forward to working with them as experts in this ecosystem.”
About Union Credit
Union Credit provides consumers with fixed, one-click credit offers built into their daily activities. The marketplace helps credit unions break into new markets digitally with access to the front end of purchasing and financing experiences. Merchants who incorporate Union Credit benefit from providing customers with local, competitive and advantageous offers that are in the buyer’s best interest. Visit our website and follow us on LinkedIn to learn more.
About the William Mills Agency
The William Mills Agency is North America’s largest public relations and marketing firm serving the financial technology industry with an emphasis on fintech providers. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves customers that vary in size from small start-ups to large listed companies. For more information, please visit www.williammills.com.
See the source version at businesswire.com: https://www.businesswire.com/news/home/20230419005626/en/
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