Fintech Media Advertising – The first EU company fully based on AI
BUCHAREST, Romania, 18 April 2023 /PRNewswire/ — Fintech Media Advertising SA is a Romanian startup specializing in performance marketing for financial companies, including Neo Banks and investment platforms. The company was founded in 2020, during the Covid-19 pandemic, when many talented people were left without jobs due to widespread layoffs and closures.
Founder Marco Salzillo, an expert in performance marketing, used his extensive experience in online advertising to establish Fintech Media Advertising SA. “Our company’s unique approach is based entirely on artificial intelligence (AI), making it the first of its kind in Europe.“
Fintech Media Advertising offers investment platforms and Neo Banks the ability to communicate effectively with generations of future customers, i.e. millennials and generation Z, through social media and the new means of communication.
The real innovation the company brings is a glimpse of what the future will look like in the complete absence of personnel replaced instead by algorithms and artificial intelligence. As indicated by Iulian-Vladut Lungu, CFO of the company; “thanks to the investments we make every day to improve our unique AI, we managed to enter in a short time among the 50 most important companies in terms of profit in the marketing sector. Romania and also In the second half of 2023, the company will be listed on the Bucharest Stock Exchange, a major milestone that will give the company access to greater liquidity to develop new features and advertising campaigns with greater impact for our customers.“
Now one can believe that on the one hand this company brings a future way of working with a few employees going to the office replaced by a megacomputer and if on the one hand it is as fascinating as an Isaac Asimov novel on the other . It is also worrying how the use of a similar technology could affect the labor market as we have always thought.
With regard to this point, the position of Nevio Traverso, CMO of the company, is very interesting as he claims that he wants to give a clear identity to the company; ” I strongly believe that the profit we generate from our company is very high in % precisely because of the lack of fixed costs as employees, but this also has a social impact in terms of income for families, therefore our goal is to switch to a model for humanistic economics where the company should not only be assessed in terms of economic balance, but above all as a social balance and for the number of people we are able to help and redistribute the wealth in services for the less well-off classes. For this reason, we want to become a meeting point between financial market investors and companies operating in the voluntary sector, to attract capital that is used to generate income and dividends for shareholders, but at the same time reinvest part of the profits to support non-profit organizations selected for to cover all the critical areas that are mainly affected.“
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