Fintech Little Birdie launches to help manage subscription payments

By Gloria Methri

FinTech Little Birdie has launched its new app to support individuals across the UK struggling with subscription services they signed up to during the cost of living crisis.

Little Birdie is a free app that provides a central point to manage subscriptions and recurring payments.

It uses a combination of secure open banking technology, data analytics and artificial and human intelligence to deliver personalized tips and insights to help consumers optimize their spending, find better value, and cancel payments or switch providers in the app.

The click to cancel feature allows users to cancel contracts in the Little Birdie app, initially available for nearly 400 providers such as Spotify and Disney Plus, with more to be added in the coming months.

Martin Bould, co-founder of Little Birdie, said, “We launched Little Birdie to help people take control of their regular bills and subscriptions – users can connect via Open Banking to upload all their regular payments in one place or choose to add some or all of these payments manually. The app offers subscription and bill management tools with price comparison and switching options – something people need now more than ever.”

Little Birdie pointed to a survey suggesting that of 2,000 UK adults, 32% of 18-34 year olds regret buying subscriptions during the pandemic, while 41% fear these regular subscription payments could push them into debt. It also notes that canceling subscriptions or contracts can be a complicated and lengthy process.

Little Birdie’s free app lets people cancel subscriptions directly, reminding users when payments are due, when a free trial is coming to an end, and when there’s a price increase. The app also scours the internet to find its users better, money-saving deals and help them switch providers.