Fintech LenderClose expands its marketing team with two vice presidents
Jon Dlouhy and Amanda Werts round out expanding marketing talent
DES MOINES, Iowa, July 19, 2022–(BUSINESS WIRE)–This year’s modern CUSO LenderClose has added two vice presidents, Jon Dlouhy and Amanda Werts, to expand key marketing leadership talent. Led by Chief Marketing Officer, Jill Skinner, the team is charged with accelerating business growth for the fintech lending platform, which is now used by more than 400 credit unions and banks.
In 2021, LenderClose completed a $10 million Series B funding round and more than doubled the number of employees and executives.
In Dlouhy’s role as vice president of marketing, he leads LenderClose’s product marketing and brand strategy. In this key position, Dlouhy will drive go-to-market strategies for product innovations, develop and execute digital acquisition strategies and manage the creative direction of the LenderClose brand.
Werts, who is also vice president of marketing, oversees LenderClose’s demand generation and sales enablement strategy. She will further develop the marketing technology stack and CRM strategy, and elevate capabilities across the organization to enable the company’s rapid growth. In this key role, Werts will leverage customer insights combined with a data-driven approach to demonstrate the value of LenderClose.
Dlouhy brings nearly 15 years of marketing experience to LenderClose, having led the strategy and execution of integrated growth marketing plans for a number of B2B and B2C firms. He was most recently Director of Marketing and Communications for Kingland Systems, where he achieved record engagement with robust multi-channel marketing campaigns and a corporate brand transformation. Prior to Kingland, Dlouhy was the senior manager of marketing strategy and digital marketing for GuideOne Insurance where he developed and executed go-to-market strategies that helped drive profitable growth for the company.
Dlouhy’s experience in developing and leading cross-functional teams will be crucial for LenderClose, which plans to hire an additional 22 staff across multiple departments during 2022.
Werts joins LenderClose from NCMIC Group, where she was director of marketing. She brings more than 20 years of marketing expertise to the team. At NCMIC, she designed and executed a demand generation strategy that ultimately quadrupled brand search while reducing cost of acquisition by 3x. Prior to NCMIC, she was Director of Campaign Management for Symphony EYC and Marketing Program Manager for Wells Fargo. Within each position, Werts was strongly focused on analyzing and improving the customer experience, a key goal of the LenderClose growth strategy.
Werts’ marketing career is characterized by the development of innovative solutions, practical implementation and continuous data-driven improvement.
CMO Jill Skinner said, “With homeowners building historic levels of equity in their homes, there is a strong opportunity to support lenders in responsible home equity lending. LenderClose technology helps lenders scale efficiently and provides a streamlined experience for borrowers. “
She continued, “Dlouhy and Werts are key hires to accelerate the growth of LenderClose. In their unique capacities, both Jon and Amanda will advance strategic marketing capabilities, reinforce and build product value, and support the success of lender and borrower experiences. They are both experts in their respective fields and cares deeply about the needs of borrowers and lenders. LenderClose is at a transformational point, and their talent is well-matched to bring us into the next phase of growth.”
About LenderClose, Inc.
LenderClose is a proprietary, technology-focused lending platform that injects speed and efficiency into the lending process, greatly improving the lending experience. Based in Des Moines, Iowa, the fast-growing company is focused on helping credit unions and community banks keep lending local through innovative workflows and process automation. Obsessed with the end-user experience, LenderClose developers work closely with client users to continuously iterate the platform, generating elegant interactions for both lenders and borrowers throughout the lending journey. To learn more, visit lenderclose.com.
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Contacts
Victoria Moore
678.781.7211
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