BOSTON, Aug. 11, 2022 (GLOBE NEWSWIRE) — Willowthe leading financial guidance platform that empowers financial institutions to better serve women and underrepresented groups, today announced the launch of a new product called Willow Insights for Advisors™. Willow provides financial advisors and firms with the technology and guidance they need to scale and modernize their practice in today’s intensely competitive environment and better serve tomorrow’s clients.
Through practice management seminars and coaching—which count toward continuing education (CE) requirements—Willow Insights for Advisors equips advisors with the skills, content, and training necessary to attract, retain, and grow relationships with clients in the “New Majority.” These clients are increasingly multicultural and diverse and include women, underrepresented groups, the next generation, LGBTQ+, and individuals experiencing life transitions such as divorce, widowhood, family planning, career transitions, and entrepreneurship.
The new majority is the biggest growth opportunity in asset management today. A study of McKinsey reveals just how important this market is, with over $30 trillion transferring to women over the next three to five years. This is especially important given the fact that seventy percent (70%) of women switch financial advisors after a major life event such as the death of a spouse or divorce. The study also indicates that just by retaining baby boomer women as customers, companies can see a third higher revenue potential, and by attracting and developing relationships with younger female customers, they can realize up to four times faster revenue growth.
Some of the most prominent financial institutions in the US, including BlackRock, have already partnered with Willow to better serve New Majority clients and demonstrate their commitment to diversity, equity and inclusion.
“We are excited to work with Willow to not only champion women’s financial empowerment, but also help advisors better serve women and underrepresented clients as they build their businesses for the future,” said Elizabeth Koehler, CEO and head of BlackRock’s US Wealth Advisory Advisor Insights. “Just as changes in the marketplace require a new approach to investing, changes in demographics require a new approach to acquiring and serving clients. Willow’s platform helps advisors meet the ever-changing needs and authentically support tomorrow’s clients.”
Willow Insights for Advisors gives advisors the tools to better serve these modern clients, align their financial plan with their personal values, and build a truly holistic view of portfolio risk. Advisors also have access to the Willows Financial Life Coaching Network™ to immediately diversify their own teams and better represent the modern clients they serve. Willow coaches are diverse, vetted, certified and highly qualified, with specialist knowledge to help advisers provide a personal, white-glove service to clients. Willow’s virtual and flexible model, with an emphasis on purpose-driven work, further facilitates the influx of more women and diverse financial professionals into the financial industry.
The launch of Willow Insights for Advisors comes on the heels of Willow being named a finalist in the 2022 WealthManagement.com Industry Prices (“Rikdommerne”) for client retention and growth platform for women and underrepresented investors.
“The WealthManagement.com Industry Awards allow us to recognize the creativity, success and excellence of firms like Willow that serve the ultimate advisor community,” said David Armstrong, editor-in-chief of WealthManagement.com.
“We are honored to receive this recognition from WealthManagement.com,” said Lacy Garcia, CEO and Founder of Willow. “Willow helps financial institutions and advisors modernize and diversify their offering and team to provide the personalized guidance and support New Majority investors demand and deserve.”
More information is available here: https://www.trustwillow.com/willow-insights-for-advisors.
About Willow
Willow is the leading platform for financial technology and guidance that enables financial institutions to better engage and serve women and investors from the New Majority – women, underrepresented groups, LGBTQ+ and individuals experiencing major life transitions. A finalist in the 2022 Wealth Management Industry Awards, Willow has been featured on The show TODAY, Good morning America, Financial planning, Business Insider, GoBankingRates, The modern financial advisor, The Extended Advisorand So money podcasts. Learn more at trustwillow.com.
Media contact:
Anya Nelson
Scratch Marketing + Media for Willow
[email protected]
